Marketing Manager

FOOD ASPIRATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

FOOD ASPIRATION PTE. LTD. is seeking a Marketing Manager to advance our brand and services. You will optimize strategies, manage the department budget and team, and forecast performance.

The ideal candidate has extensive knowledge of marketing tactics, strong leadership, and a track record of driving bookings, traffic, and profitability through multi-channel campaigns.

Qualifications

• Bachelor's degree in marketing, business or a related field.
• Strong knowledge of marketing fundamentals and tactics.
• Ability to lead and manage projects and teams.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads and drive qualified traffic.
• Develop strategies to promote the company and campaigns across channels.
• Deploy and own marketing campaigns from ideation to execution.
• Monitor budgets and measure campaign performance against goals.
• Adjust email and advertising campaigns based on consumer behavior.

Skills

Marketing strategy

Lead generation

Digital marketing

Team leadership

Budget management

Forecasting

Content marketing

Education

Bachelor's degree in marketing

Tools

Marketing tools

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).