Marketing Director

doitwell; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

doitwell in Singapore is seeking a senior marketing leader to develop and execute the company’s strategy, aligning it with market dynamics to drive growth across brands and markets.

You will set departmental objectives, oversee integrated campaigns across digital, print, media, and events, and ensure cross-channel coordination while building a high-performing, data-driven team. Budget management and ROI optimization are core expectations.

Responsibilities

• Develop and lead the overall marketing strategy aligned with company goals and market dynamics.
• Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.
• Lead brand innovation and repositioning efforts when necessary.
• Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.
• Ensure effective cross-channel marketing coordination (digital, social, traditional, and experiential).
• Direct market research initiatives to understand customer needs, market trends, and competitive positioning.
• Use insights and data analytics to inform strategy, product development, and go-to-market plans.
• Build, lead, and mentor a high-performing marketing team.
• Set performance objectives and guide career development of team members.
• Develop and manage the marketing department budget.
• Allocate resources effectively to maximize ROI on campaigns and initiatives.
• Ensure data-driven decision-making and effective marketing measurement.
• Serve as the company’s brand ambassador at public events, media appearances, and industry forums.

Job description

-Develop and lead the overall marketing strategy aligned with company goals and market dynamics.

-Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.

-Lead brand innovation and repositioning efforts when necessary.

-Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.

-Ensure effective cross-channel marketing coordination (digital, social, traditional, and experiential).

-Direct market research initiatives to understand customer needs, market trends, and competitive positioning.

-Use insights and data analytics to inform strategy, product development, and go-to-market plans.

-Build, lead, and mentor a high-performing marketing team.

-Set performance objectives and guide career development of team members.

-Develop and manage the marketing department budget.

-Allocate resources effectively to maximize ROI on campaigns and initiatives.

-Ensure data-driven decision-making and effective marketing measurement.

-Serve as the company’s brand ambassador at public events, media appearances, and industry forums.