MARKETING MANAGER

RAFFLES EMPLOYMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

RAFFLES EMPLOYMENT PTE. LTD. is seeking a marketing leader to develop comprehensive plans, manage campaigns across digital, social, email and events, and lead a team while ensuring brand consistency.

The role requires strong analytical and communication skills, with proficiency in digital marketing tools, SEO, CRM software, and social media analytics. You will oversee content creation across web, print and social channels, driving ROI and market growth.

Qualifications

• Usually 3-5 years in marketing roles with proven campaign management experience.
• Ability to analyze market data, ROI, and KPIs.
• Strong written and verbal communication skills.
• Familiarity with digital marketing tools, SEO, CRM software, and social media analytics.
• Proven ability to manage multiple projects simultaneously.

Responsibilities

• Strategy Development: Create comprehensive marketing plans to achieve business objectives.
• Campaign Management: Plan, execute, and monitor marketing campaigns (digital, social, email, events).
• Market Research: Analyze consumer behavior and competitor trends to identify opportunities.
• Budgeting & ROI: Manage the marketing budget, allocate resources, and report on campaign ROI.
• Team Leadership: Guide marketing team members and manage agency relationships.
• Brand Consistency: Ensure consistent brand messaging across all channels.
• Content & Communications: Oversee creation of promotional content (web, print, social).

Skills

Experience

Analytical Skills

Communication

Technical Knowledge

Project Management

Tools

CRM software

SEO

Social media analytics

Job description

Key Responsibilities

• Strategy Development:Create comprehensive marketing plans to achieve business objectives.
• Campaign Management:Plan, execute, and monitor marketing campaigns (digital, social, email, events).
• Market Research:Analyze consumer behavior and competitor trends to identify opportunities.
• Budgeting & ROI:Manage the marketing budget, allocate resources, and report on campaign ROI.
• Team Leadership:Guide marketing team members and manage agency relationships.
• Brand Consistency:Ensure consistent brand messaging across all channels.
• Content & Communications:Oversee creation of promotional content (web, print, social).

Required Skills and Qualifications

• Experience:Usually 3-5 years in marketing roles, with proven campaign management experience.
• Analytical Skills:Ability to analyze market data, ROI, and KPIs.
• Communication:Strong written and verbal communication skills.
• Technical Knowledge:Familiarity with digital marketing tools, SEO, CRM software, and social media analytics.
• Project Management:Proven ability to manage multiple projects simultaneously.