Marketing Manager (B2B)

ALLINTON ENGINEERING & TRADING PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

ALLINTON ENGINEERING & TRADING PTE. LTD. in Singapore seeks an experienced Marketing Manager to lead integrated marketing across a diverse B2B portfolio.

You will shape strategy, build brand visibility and drive audience engagement through campaigns, digital marketing and strategic partnerships. You will work with internal stakeholders and external partners, turning marketing plans into measurable results, managing budgets and campaigns, and guiding the team to deliver consistent messaging

Qualifications

• Degree in Marketing or related discipline or equivalent practical experience.
• 5+ years of relevant marketing experience in B2B or integrated campaigns.
• Experience planning campaigns across online and offline channels.
• Experience managing budgets, agencies, vendors and multiple projects.
• Strong digital and social media marketing knowledge and analytics.
• Excellent communication and stakeholder management skills.
• Commercially aware with ability to turn ideas into practical marketing initiatives.

Responsibilities

• Lead marketing strategy and develop integrated plans aligned with objectives and budgets.
• Plan and deliver B2B campaigns across digital, social media, PR, advertising and offline channels.
• Oversee brand presence across the portfolio, content, websites and sales collateral.
• Build and maintain relationships with creative agencies, digital partners and media.
• Collaborate with commercial teams to develop content, partnerships and new audiences.
• Monitor spending, analyze results and propose improvements based on outcomes.
• Conduct market research and gather customer feedback to identify opportunities.
• Guide and support marketing team members while coordinating projects.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand management

Partnerships & alliances

Budget management

Stakeholder management

Content development

Data analysis

Education

Bachelor's degree in Marketing or related field

Job description

We are seeking an experienced and commercially minded Marketing Manager to lead integrated marketing initiatives across a diverse B2B portfolio.

This role offers the opportunity to shape marketing strategy, build brand visibility, drive audience engagement and support business growth through impactful campaigns, digital marketing and strategic partnerships.

You will work closely with internal stakeholders and external partners, with the autonomy to develop ideas, manage campaigns and turn marketing plans into measurable results.

What You'll Do

• Lead marketing strategy: Develop and execute integrated marketing plans aligned with business objectives, campaign timelines and budgets.
• Drive campaigns and engagement: Plan and deliver B2B campaigns across digital, social media, public relations, advertising and offline channels.
• Strengthen brand presence: Oversee brand consistency, marketing content, websites and sales collateral across the portfolio.
• Manage partnerships: Build and maintain relationships with creative agencies, digital partners, media organisations and other marketing suppliers.
• Support business growth: Work with commercial and internal teams to develop engaging content, strategic partnerships and new audience opportunities.
• Manage budgets and performance: Monitor campaign spending, analyse results and recommend improvements based on measurable outcomes.
• Develop market insights: Conduct market research, assess customer feedback and identify opportunities for portfolio development.
• Lead and collaborate: Guide and support marketing team members while coordinating projects across internal and external stakeholders.

What We're Looking For

• A degree in Marketing, Business or a related discipline, or equivalent practical experience.
• At least 5 years of relevant marketing experience, ideally in B2B, integrated campaigns, events or experiential marketing.
• Demonstrated ability to plan and execute campaigns across online and offline channels.
• Experience managing marketing budgets, agencies, vendors and multiple projects concurrently.
• Strong digital and social media marketing knowledge, with the ability to evaluate campaign performance.
• Excellent communication, content development and stakeholder management skills.
• A proactive, commercially aware approach with the ability to turn ideas into practical marketing initiatives.