Field Marketing Manager

NOKIA SOLUTIONS AND NETWORKS SINGAPORE PTE. LTD.; Singapore; Presencial; SGD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Nokia Solutions and Networks Singapore Pte. Ltd. is seeking a Marketing Manager to lead account-based marketing and regional activation, collaborating with sales, content, and technical teams to accelerate pipeline and revenue growth.

You will partner with regional leaders to tailor global narratives for local markets, drive in-field programs and events, and develop data-driven marketing assets that demonstrate technology leadership and customer value.

Formación

• 10+ years of B2B marketing experience.
• Experience translating sales objectives into marketing activation.
• Proven track record of designing programs to drive pipeline and revenue growth.
• Strong technology acumen for complex network solutions.
• Excellent cross-functional collaboration and stakeholder management.
• Curiosity to apply AI in daily marketing activities.
• Strong written and verbal communication; able to tailor global narratives regionally.

Responsabilidades

• Optimize and execute account-based marketing strategies to deliver personalized in-person and digital experiences that drive engagement and revenue growth.
• Develop customer advocacy assets with customers and content teams to showcase technology leadership.
• Foster partnerships with regional sales leadership to align priorities, goals, and joint plans.
• Engage with customers and buyers to support co-marketing opportunities and extend reach of sales teams.
• Lead regional activation programs and collaborate with Physical Channels on Tier 1 events.
• Coordinate and deliver annual Global Sales Kick-off and regional variations (in-person/virtual).
• Provide regional content alignment with corporate comms and ensure relevance.
• Support Executive Review Meetings with top customers through agenda input and tailored content.
• Work with technical teams to generate region-specific content, e.g., research on mobile broadband adoption.
• Collaborate with Partner Marketing on demand-gen activities, summits, and co-marketing collateral.
• Qualify opportunities using sales criteria and track pipeline impact with Operations.

Conocimientos

B2B Marketing

Sales collaboration

Pipeline acceleration

Tech savviness

Cross-functional

AI in marketing

Communication

Descripción del empleo

The Marketing Manager specialises in a particular product / category, geographical region / country, trade / channel, or a particular customer or retail / vendor group. Develops end-user focused marketing strategies for new and / or existing products and services to create demand effectively and facilitate sales opportunities. Acts as a link between R&D, technologies, and markets and contributes to product (portfolio) development based on customer feedback and market trends.

Description

Field marketing is Global Marketing and Communications' primary touchpoint to customers and Global Sales and Customer Operations. This position runs account-based marketing for top telecommunications provider accounts, executes programs for high growth AI & Cloud and Mission Critical Enterprise / Defense customer segments, supports strategic marketing programs with in-field execution, and drives pipeline generation, customer engagement, and revenue growth across all prioritized geographies.

Your responsibilities

• Optimize and execute top account marketing strategies through sophisticated account-based marketing (ABM) frameworks, delivering personalized in-person and digital customer experiences that drive measurable engagement and accelerate revenue growth. These include Amplify events, microsites, newsletters, CXO roundtables and joint thought leadership initiatives.
• Together with customers and the content team, develop customer advocacy assets as proof points of technology leadership narrative.
• Foster strong partnerships with regional and segment sales leadership, ensuring alignment on priorities, goals, and joint execution plans. Provide research-based customer insights.
• Engage directly with customers including marketing and comms teams to facilitate co-marketing opportunities, and with purchasing decision makers to extend reach of sales teams.
• Execute strategic marketing programs with a focus on regional activation. This includes leadership of Tier 2 events, as well as partnering with Physical Channels on Tier 1 events.
• Plan, coordinate, and deliver the annual Global Sales Kick-off and its variations (regional, in person, virtual), ensuring alignment with business priorities and maximizing engagement and impact.
• Partner closely with regional comms to provide customer perspectives and participation, regional spokespeople, and localized angles to global comms themes to ensure regional relevance.
• Provide support for Executive Review Meetings with top customers including agenda input, content customization and sales liaison.
• Work with technical teams to create region-specific content, for example research report on mobile broadband adoption.
• Engage with Partner Marketing to provide localized support and collaborate on demand generation activities, summits, and localized co-marketing collateral.
• Play a primary role in qualifying new opportunities based on criteria agreed with sales, and routing leads to relevant internal or channel partner owner. Work with Operations to track pipeline impact.

Your skills and experience

• 10+ years in B2B marketing
• Experience working closely with sales leaders, translating sales objectives into marketing activation
• Proven track record of designing and executing programs to drive pipeline generation and acceleration
• Technology acumen, with the ability to understand and articulate the value proposition of complex network solutions
• Strong cross-functional collaboration skills
• A curiosity and desire to use AI in daily marketing activities
• Strong written and verbal communication skills, including the ability to host meetings and customize global narrative and content for regional relevance.