Marketing Specialist

AIMaster; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

AIMaster is seeking a Marketing Executive to drive its digital presence across international B2B tech markets. You will manage the company website and social platforms, support campaigns, and help generate inbound leads using AI tools.

Produce engaging content, assist SEO, and track performance with Google Analytics. Collaborate with teams to improve user experience and lead conversion. Strong English writing and CMS skills are essential.

Qualifications

• 1–3 years of digital marketing, website operations, social media management, or content marketing.
• Experience in digital marketing or content marketing welcome for fresh graduates.
• Strong written and spoken English for professional marketing content.
• Familiarity with WordPress CMS and basic SEO practices.

Responsibilities

• Manage and regularly update the corporate website, including product pages, news, blogs, and landing pages.
• Support SEO through keyword research and content optimisation to grow organic traffic.
• Monitor website performance using Google Analytics and Google Search Console.
• Coordinate with internal teams to improve website content, user experience, and lead conversion.
• Manage daily content publishing across LinkedIn and other international social platforms.
• Create marketing content including posts, articles, product updates, and success stories.
• Support visual content creation such as banners and short-form videos.
• Track social media performance and campaign referrals.
• Assist in online marketing campaigns (Google Ads, LinkedIn Ads, email, webinars).
• Assist in campaign landing pages, promotional materials, and lead content.
• Track campaign performance metrics (visits, clicks, inquiries, conversions).
• Utilise AI tools (ChatGPT, Canva, etc.) to improve efficiency.
• Prepare marketing collateral and presentations.
• Research international market trends and competitors.
• Contribute to updated website and social media presence and inbound leads.

Skills

Digital marketing

Content creation

SEO basics

Social media management

Analytics

Education

Bachelor's degree in Marketing

Tools

WordPress

Canva

Google Analytics

Google Ads

Job description

Join the marketing team to drive digital presence, content production, campaign execution, and inbound lead generation across international B2B technology markets. This role will manage website and social media operations, support digital campaigns, and use AI-powered tools to improve marketing efficiency and content quality.

Key responsibilities

Manage and regularly update the corporate website, including product pages, news, blogs, and landing pages.

Support SEO optimisation through keyword research, content optimisation, and initiatives to grow organic traffic.

Monitor website performance using tools such as Google Analytics and Google Search Console.

Coordinate with internal teams to improve website content, user experience, and lead conversion.

Manage daily content publishing and operations across LinkedIn and other relevant international social media platforms.

Create engaging marketing content, including social media posts, articles, product updates, and customer success stories.

Support the creation of visual content such as banners, infographics, and short-form videos.

Track social media performance, audience growth, engagement, and website referrals.

Support the execution of online marketing campaigns, including Google Ads, LinkedIn Ads, email marketing, and webinars.

Assist in creating campaign landing pages, promotional materials, and lead generation content.

Track campaign performance, including website visits, clicks, inquiries, and conversion rates.

Use AI tools such as ChatGPT, Canva, and other generative AI platforms to improve content production efficiency.

Assist in preparing marketing presentations, product brochures, sales decks, and other promotional materials.

Research international market trends, competitor activities, and relevant industry topics.

Contribute to consistent website and social media updates, stronger search visibility, increased LinkedIn engagement, and inbound lead generation.

What we're looking for

Bachelor's degree in Marketing, Communications, Business, or a related field.

1-3 years of experience in digital marketing, website operations, social media management, or content marketing.

Relevant experience in digital marketing or content marketing is welcome for fresh graduates.

Good written and spoken English, with the ability to create professional English marketing content.

Familiarity with website CMS platforms such as WordPress, basic SEO practices, and Google Analytics.

Experience managing LinkedIn company pages or other B2B social media accounts is preferred.

Familiarity with Canva, basic graphic design, video editing, or AI content creation tools is an advantage.

Interest in AI, SaaS, enterprise software, or international B2B technology markets.

Strong execution skills, attention to detail, creativity, and willingness to learn.