Regional Marketing Executive - B2B & Channel Development

ENGINEERING EDGE (SINGAPORE) PTE. LTD.

Singapore

On-site

SGD 35,712 - 42,408

Full time

14 days+

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Job summary

ENGINEERING EDGE (SINGAPORE) PTE. LTD. seeks a Regional Marketing Executive to enhance brand awareness and support distributors. You will execute digital and offline marketing campaigns tailored to diverse markets and help optimize product positioning.

The ideal candidate will possess a degree in marketing, be fluent in English, and demonstrate a strong interest in B2B markets. Creativity and cultural adaptability are key, alongside knowledge of digital tools and analytics.

This position offers a salary range of $3,200-$3,800, and is located near Admiralty MRT.

Qualifications

Diploma or Degree in Marketing, Communications, Digital Marketing, or related fields.
Fluent written and spoken English is essential.
Working knowledge of integrated digital marketing strategies.

Responsibilities

Develop and execute online and offline marketing campaigns.
Support regional distribution channel development.
Study market behaviour across countries and regions.
Create content with cultural and commercial relevance.
Apply consumer psychology and behavioural insights in campaigns.

Skills

Fluent written and spoken English

Basic Mandarin

Working knowledge of LinkedIn, Facebook, YouTube

Strong interest in B2B marketing

Creative thinking

Education

Diploma or Degree in Marketing, Communications

Tools

Google Ads

SEO

Adobe/Canva

Job description

Regional Marketing Executive – B2B & Channel Development

Aligned with the Business Development team and the company’s regional growth direction, your role as Regional Marketing Executive will involve both digital marketing execution and offline market support.

You will help the company build brand awareness, generate enquiries, support distributors, strengthen product positioning, and create marketing campaigns that are suitable for different markets.

Responsibilities

1. Develop Online and Offline Marketing Campaigns

Plan and execute campaigns across both digital and offline channels, including:

LinkedIn
Facebook
YouTube
Google Ads
EDMs
SEO / SEM
Trade shows
Product seminars
Distributor events
Training sessions
Printed collaterals
Dealer support materials
Product demonstrations

Campaigns should be adapted to suit the target audience, country, language, product category, and business objective.

2. Support Regional Distribution Channel Development

Work with the Business Development team to support distributor and dealer development in regional markets.

This may include preparing:

Distributor presentation decks
Product brochures
Dealer sales kits
Localised campaign materials
Product training materials
Comparison charts
Application guides
Market‑specific promotions
Exhibition materials
Launch campaign materials

The objective is to help distributors understand, promote, and sell EESG products more effectively.

3. Study Market Behaviour Across Countries and Regions

Conduct research and gather market intelligence to understand different customer behaviours across countries, states, and industries.

You will help identify:

What customers in each market value
What messages are more persuasive
What products have stronger market appeal
What kind of campaigns may work better
How competitors position themselves
How distributors and dealers influence buying decisions
What cultural or language differences should be considered

This market understanding will help EESG create more relevant and effective campaigns.

4. Create Content with Cultural and Commercial Relevance

Develop content that is not only attractive but also meaningful to the intended market.

This includes:

Social media posts
Blog articles
Product stories
Short videos
Advertisements
EDMs
Brochures
Catalogues
Case studies
Product launch materials
Distributor support content

The candidate should be able to adapt tone, message, and style depending on the target audience and market.

5. Use Consumer Psychology and Behavioural Insight

Apply basic principles of psychology, behavioural science, and brand positioning to improve campaign effectiveness.

You should consider how customers respond to:

Visuals
Headlines
Product claims
Proofpoints
Comparisons
Testimonials
Certifications
Risk reduction messages
Price‑value positioning
Brand reputation
Local language and cultural cues

Marketing should be designed to influence trust, memory, preference, and action.

6. Work Closely with Sales and Business Development

Work closely with internal teams to understand market feedback, customer objections, distributor challenges, and product opportunities.

The candidate should be comfortable speaking with colleagues from sales, product, operations, and management to gather useful insights and convert them into marketing ideas.

Requirements & Essential Skills

Diploma or Degree in Marketing, Communications, Digital Marketing, Creative Media, Business, or related fields.
Fluent written and spoken English.
Basic Mandarin is a plus, as coordination with Taiwan offices may be required.
Working knowledge of LinkedIn, Facebook / Meta, YouTube, Google Ads, SEO, SEM, EDMs, retargeting, geo‑targeting, and campaign analytics.
Ability to create and adapt marketing content for both online and offline channels.
Strong interest in B2B marketing, distribution channels, regional markets, and customer behaviour.
Creative thinker with good understanding of branding, storytelling, behavioural science, and consumer psychology.
Able to study different cultures, countries, languages, and local market habits to identify what appeals to each market.
Able to understand technical products and convert product strengths into clear marketing messages.
Good EQ, strong observation skills, and ability to understand different customer mindsets.
Able to work independently, manage deadlines, and coordinate with different departments.
Basic design, video editing, Adobe, Canva, or similar creative software knowledge will be advantageous.
Data analytics experience will be a plus.

This role is suitable for a marketer who wants to go beyond routine content posting.

We are looking for someone who can combine digital marketing, offline market understanding, cultural intelligence, creative campaign thinking, and B2B product positioning.

The right candidate will help the company create campaigns that are not only visible, but also persuasive, memorable, and commercially effective across different regional markets.

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