Manager, Enterprise Marketing

Singapore Press Holdings Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SPH Media is seeking an Enterprise Marketing Team Lead to own and shape the Corporate B2B and B2B2C customer journey, driving full-funnel subscription growth and engagement across the customer lifecycle. You will work with senior stakeholders to improve acquisition, activation, engagement, and retention.

The ideal candidate has strong growth marketing expertise, leadership experience, and can operate autonomously while representing Enterprise Marketing to internal and external stakeholders.

Qualifications

• Degree in Business, Marketing or related discipline.
• 8+ years in Growth/Performance/Subscriptions Marketing or related roles, with 2+ years in people management.
• Proven track record driving full-funnel growth and leading teams across complex portfolios.
• Strong analytical mindset with experience interpreting marketing data and performance metrics.
• Experience with digital marketing operations, CRM, marketing automation, social platforms, and analytics tools.

Responsibilities

• Translate CSS goals into Enterprise Marketing initiatives and actionable plans.
• Lead data-led, automation-first marketing practices for campaign execution and operations.
• Define success metrics for workstreams and initiatives aligned with growth objectives.
• Oversee campaign tracking, performance reporting, and ROI analysis.
• Manage partnerships with internal teams and external partners for high-quality execution.
• Own budget planning and utilisation across Enterprise Marketing workstreams.

Skills

Growth Marketing

Performance Marketing

Team Leadership

Cross-functional Collaboration

Analytics

CRM & Marketing Automation

Google Analytics

Tableau

Education

Degree in Business or Marketing

Tools

Google Analytics

Tableau

Job description

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About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

As the Enterprise Marketing team lead, the manager owns and shapes the Corporate B2B and B2B2C customer journey—driving full-funnel subscription growth and engagement across the entire customer lifecycle to sustain the existing subscriber base and grow revenue, with focus on acquisition, activation, engagement and retention.

The ideal candidate brings strong growth marketing expertise, proven leadership experience, and the ability to operate autonomously while representing Enterprise Marketing to senior stakeholders internally and externally.

Key Responsibilities

Strategic Vision & Marketing Initiative Development:

• Lead strategy by translating CSS goals into initiatives and actionable plans for the Enterprise Marketing team across News and Student Publications and Solutions to service Corporate and Government accounts.
• Champion data-led, automation-first marketing practices, enhancing campaign execution and operations to become more efficient, repeatable and scalable.

Integrated Marketing and Performance Management:

• Define workstream and initiative success metrics to ensure alignment with business and growth objectives.
• Oversee campaign tracking and performance reporting, ensuring results are measured against key indicators (CPA, ROI etc.) to identify effective marketing tactics and channels to engage B2B and B2B2C audiences.
• Oversee corporate website, digital assets and physical collateral updates to support growth objectives across News Publications and Student Publications.
• Ensure all marketing activities reinforce brand guidelines and deliver a seamless customer experience across touchpoints.

Team Leadership & Stakeholder and Partner Management:

• Manage workstream allocation and initiative prioritisation across the Enterprise Marketing team.
• Lead, coach and develop the Enterprise Marketing team to execute initiatives through structured mentoring and hands-on project ownership.
• Build and manage strong partnerships with internal teams (sales, product, editorial, operations) and external partners (e.g. government agencies, key corporate clients etc.) to ensure high-quality execution.
• Serve as the primary point of contact for the Enterprise Marketing team in cross-functional and senior leadership discussions.

Budget Oversight:

• Own budget planning and utilisation across all Enterprise Marketing workstreams, ensuring full and prudent spend while maximising ROI.

Requirements

Degree in Business, Marketing or a related discipline.

At least 8 years of experience in Growth Marketing, Performance Marketing, Subscriptions Marketing or related roles, with at least 2 years in a people management capacity.

Proven track record driving full-funnel growth and leading teams across complex portfolios to deliver scalable marketing programmes for varied target audiences.

Strong analytical mindset with experience interpreting marketing data, customer insights and business performance metrics.

Skilled in digital marketing and marketing operations, with familiarity with CRM, marketing automation, social media platforms, and analytics tools (e.g. Google Analytics, Tableau etc.).

Able to operate autonomously and balance competing priorities while collaborating effectively with diverse cross-functional teams and senior stakeholders.

Creative, resourceful and adaptable, with the ability to give direction while building autonomy in a small team.

Comfortable balancing strategic thinking with hands-on execution when required.