Marketing Business Partner

Michael Page; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working

Regional exposure

Professional development

Job summary

Michael Page collaborates with a globally recognised organisation in workplace culture and employer brand. They seek a senior B2B marketing leader in Singapore to own demand generation and brand development.

Lead multi-channel campaigns across digital, content, events, PR, and marketing automation; partner with sales and customer success to improve engagement and retention; localise content for the Singapore market and analyse performance for ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 6+ years of experience in B2B marketing, growth marketing, demand generation, or digital marketing.
• Proven success developing marketing programmes that deliver measurable commercial outcomes.
• Strong understanding of digital channels including paid media, SEO, email marketing, content marketing, and social platforms.
• Experience utilising CRM, marketing automation, and analytics platforms to drive performance.

Responsibilities

• Develop and execute integrated marketing strategies aligned with commercial objectives
• Create and optimise demand generation programmes to drive qualified lead acquisition
• Lead multi-channel campaigns across digital, content, events, Public Relations, and marketing automation platforms
• Collaborate closely with sales and customer success teams to enhance client engagement and retention
• Utilise customer insights, market intelligence, and campaign analytics to improve performance and ROI
• Partner with regional stakeholders to localise content, events, and brand initiatives for the Singapore market
• Track, analyse, and report marketing effectiveness, providing recommendations for continuous improvement

Skills

CRM software

Marketing automation

Analytics platforms

Education

Bachelor's degree in Marketing, Business, Communications, or related

Tools

CRM

Marketing Automation

Analytics tools

Job description

• Own end-to-end demand generation and brand development
• Drive revenue growth through strategic B2B marketing initiatives

• Own end-to-end demand generation and brand development
• Drive revenue growth through strategic B2B marketing initiatives

About Our Client

Our client is a globally recognised organisation specialising in workplace culture, employee experience, and organisational performance solutions. Operating across multiple international markets, the business partners with leading employers to help them build high-performing workplace cultures and strengthen employer brands.Known for its strong market reputation, proprietary research, and thought leadership, the organisation works with thousands of companies worldwide and continues to expand its influence through industry insights, events, certification programmes, and data-driven advisory services.

Job Description

• Develop and execute integrated marketing strategies aligned with commercial objectives
• Create and optimise demand generation programmes to drive qualified lead acquisition
• Lead multi-channel campaigns across digital, content, events, Public Relations, and marketing automation platforms
• Collaborate closely with sales and customer success teams to enhance client engagement and retention
• Utilise customer insights, market intelligence, and campaign analytics to improve performance and ROI
• Partner with regional stakeholders to localise content, events, and brand initiatives for the Singapore market
• Track, analyse, and report marketing effectiveness, providing recommendations for continuous improvement

The Successful Applicant

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• 6+ years of experience in B2B marketing, growth marketing, demand generation, or digital marketing
• Demonstrated success developing marketing programmes that deliver measurable commercial outcomes
• Strong understanding of digital channels including paid media, SEO, email marketing, content marketing, and social platforms
• Experience utilising CRM, marketing automation, and analytics platforms to drive performance
• Proven ability to influence stakeholders across sales, customer success, and cross-functional teams
• Strong analytical mindset with the ability to translate data into actionable business insights
• Comfortable operating in a dynamic and fast-paced environment with multiple priorities

What's on Offer

This opportunity offers the chance to join a highly respected international organisation with a strong purpose-led culture and recognised industry brand. Employees benefit from exposure to regional stakeholders, ongoing professional development, flexible hybrid working arrangements, cross-functional collaboration, and the opportunity to directly influence business growth and market strategy.

Quote job ref: JN-092026-7105748