Marketing Business Partner

MICHAEL PAGE INTERNATIONAL PTE LTD; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working arrangements

Professional development opportunities

Job summary

MICHAEL PAGE INTERNATIONAL PTE LTD, Singapore, seeks a seasoned B2B marketing leader to own end-to-end demand generation and brand development. You will drive revenue growth through integrated marketing strategies aligned with commercial objectives and collaborate with sales and customer success teams.

The role requires 6+ years in B2B marketing, proven success in multi-channel campaigns, and strong skills with CRM, marketing automation, and analytics to boost performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6+ years of experience in B2B marketing, growth marketing, demand generation, or digital marketing.
• Proven success delivering integrated marketing programmes with measurable outcomes.
• Strong understanding of digital channels including paid media, SEO, email marketing, content marketing, and social platforms.
• Experience using CRM, marketing automation, and analytics platforms to drive performance.
• Ability to influence stakeholders across sales, customer success, and cross-functional teams.
• Analytical mindset with ability to translate data into business insights.

Responsibilities

• Develop and execute integrated marketing strategies aligned with commercial objectives.
• Create and optimise demand generation programmes to drive qualified lead acquisition.
• Lead multi-channel campaigns across digital, content, events, PR, and marketing automation platforms.
• Collaborate with sales and customer success to enhance client engagement and retention.
• Utilise insights, market intelligence, and analytics to improve performance and ROI.
• Localise content, events, and brand initiatives for the Singapore market.
• Track, analyse, and report marketing effectiveness with recommendations for improvement.

Skills

B2B marketing

Demand generation

Digital marketing

CRM & analytics

Stakeholder influence

Education

Bachelor's degree in Marketing or related

Tools

Marketing automation

Analytics platforms

Job description

• Own end-to-end demand generation and brand development
• Drive revenue growth through strategic B2B marketing initiatives

About Our Client

Our client is a globally recognised organisation specialising in workplace culture, employee experience, and organisational performance solutions. Operating across multiple international markets, the business partners with leading employers to help them build high-performing workplace cultures and strengthen employer brands.Known for its strong market reputation, proprietary research, and thought leadership, the organisation works with thousands of companies worldwide and continues to expand its influence through industry insights, events, certification programmes, and data-driven advisory services.

Job Description

• Develop and execute integrated marketing strategies aligned with commercial objectives
• Create and optimise demand generation programmes to drive qualified lead acquisition
• Lead multi-channel campaigns across digital, content, events, Public Relations, and marketing automation platforms
• Collaborate closely with sales and customer success teams to enhance client engagement and retention
• Utilise customer insights, market intelligence, and campaign analytics to improve performance and ROI
• Partner with regional stakeholders to localise content, events, and brand initiatives for the Singapore market
• Track, analyse, and report marketing effectiveness, providing recommendations for continuous improvement

The Successful Applicant

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• 6+ years of experience in B2B marketing, growth marketing, demand generation, or digital marketing
• Demonstrated success developing marketing programmes that deliver measurable commercial outcomes
• Strong understanding of digital channels including paid media, SEO, email marketing, content marketing, and social platforms
• Experience utilising CRM, marketing automation, and analytics platforms to drive performance
• Proven ability to influence stakeholders across sales, customer success, and cross-functional teams
• Strong analytical mindset with the ability to translate data into actionable business insights
• Comfortable operating in a dynamic and fast-paced environment with multiple priorities

What's on Offer

This opportunity offers the chance to join a highly respected international organisation with a strong purpose-led culture and recognised industry brand. Employees benefit from exposure to regional stakeholders, ongoing professional development, flexible hybrid working arrangements, cross-functional collaboration, and the opportunity to directly influence business growth and market strategy.

Quote job ref

JN-092026-7105748