Marketing Executive

SF Technologies Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Singapore is looking for a strategic and hands-on Marketing Executive to lead growth initiatives and execute impactful campaigns. The ideal candidate will have 3-5 years of marketing experience, deliver measurable results, and excel in a fast-paced environment. Responsibilities include managing outreach, digital marketing strategies, and content production. This role offers a unique opportunity to collaborate directly with decision-makers and take ownership of the marketing process.

Qualifications

• 3-5 years of experience in marketing, growth, or lead generation roles.
• Strong copywriting skills with attention to detail in communications.
• Confident in using digital tools to streamline marketing execution.

Responsibilities

• Build prospect lists from multiple sources for lead generation.
• Propose and execute full-funnel ad strategies across media platforms.
• Create visuals, marketing decks, and landing pages independently.
• Manage early-stage client communications and CRM data.

Skills

Growth & Lead Generation

Campaign Management

Copywriting

Digital Tools Proficiency

SEO Knowledge

Job description

🏢 About the Role

We’re looking for a strategic and hands-on Marketing Executive to lead top-of-funnel growth initiatives, execute high-impact campaigns, and build sustainable demand pipelines across multiple channels.

This role spans outbound outreach, performance marketing, creative production, SEO, and lead nurturing. Ideal for someone who thrives on autonomy, thinks commercially, and executes with speed and precision, without waiting for step-by-step instructions.

🎯 Key Responsibilities

🚀 Growth & Lead Generation

• Build prospect lists from multiple sources: databases, tools, and manual research.
• Plan, write, test, and optimize cold & warm outreach sequences across various segments.
• Personalize messaging and continuously improve campaign performance.
• Own the full lifecycle from prospecting to lead qualification, nurturing early-stage leads toward sales readiness.

📣 Digital Marketing & Campaign Execution

• Propose and execute full-funnel ad strategies across paid media platforms (excluding LinkedIn).
• Run and optimize campaigns for performance metrics such as CPC, CTR, conversion rates, and ROAS.
• Implement and improve on-page and off-page SEO efforts to increase inbound visibility.

🎨 Creative & Content Production

• Independently create visuals, marketing decks, landing pages, and social media content.
• Produce basic video content or edits as needed for ads, socials, or case studies.
• Maintain an organized library of marketing assets and documentation.

🤝 Lead Nurturing & Operational Support

• Manage early-stage client communications and handovers to sales when leads are ready.
• Provide light support on operational logistics for marketing-related tasks (e.g., campaigns, shoots, activations).
• Keep CRM and campaign data clean, up to date, and properly documented.

✅ What You Bring

• 3–5 years of experience in marketing, growth, or lead generation roles.
• Proven track record of managing outreach and paid campaigns with measurable results.
• Strong copywriting skills and a sharp eye for detail in communications.
• Confident in using digital tools and workflows to streamline marketing execution.
• Able to create your own visuals and decks without relying on a designer.
• Familiarity with SEO fundamentals and how to drive inbound traffic.
• Self-directed, commercially-minded, and able to propose ideas, not just take instructions.

💼 Why Join Us?

• Take full ownership of marketing, from strategy to execution and iteration.
• Operate across diverse business areas with a strong focus on growth.
• Collaborate directly with decision-makers.
• Use modern workflows and tools without being boxed into legacy structures.
• Your results matter and they’ll be seen, not buried.