Senior Marketing Executive

Old Chang Kee Singapore Pte Ltd; Singapore; Sur place; SGD 52 000 - 78 000; Plein temps

Résumé du poste

Old Chang Kee Singapore Pte Ltd is seeking a Senior Marketing Executive to grow the brand, engage customers, and drive sales through integrated campaigns across digital and offline channels. You will plan and execute campaigns, manage social media, EDMs, and website content.

Collaborate with designers, agencies and cross-functional teams, analyse campaign performance and customer insights to optimise effectiveness, and coordinate promotions and events to boost loyalty.

Qualifications

• Bachelor’s Degree in Marketing, Business or related discipline.
• 3–5 years of marketing experience, preferably in the F&B industry.
• Excellent communication and interpersonal skills.
• Hands-on experience in digital marketing, social media management and content marketing.
• Creative thinker with strong analytical and problem-solving abilities.
• Able to work independently, manage multiple projects and meet deadlines.
• Positive attitude, self-motivated and a strong team player.

Responsabilités

• Plan and execute integrated marketing campaigns to increase brand awareness and drive sales.
• Manage digital marketing channels, including social media, EDMs, and website content.
• Create engaging marketing content and collaborate with designers, agencies, and vendors.
• Analyse campaign performance and customer insights to optimise marketing effectiveness.
• Conduct market and competitor research to identify trends and new business opportunities.
• Coordinate promotional campaigns, product launches, events, and brand partnerships.
• Manage and enhance the customer loyalty programme to improve customer retention and engagement.
• Work closely with Operations and other cross-functional teams to ensure successful execution of marketing initiatives.
• Perform other ad hoc duties as assigned.

Connaissances

Digital marketing

Social media management

Content marketing

Campaign planning

Analytical mindset

Formation

Bachelor’s degree in Marketing

Outils

CMS management

Analytics tools

Description du poste

Are you a creative and results-driven marketing professional with a passion for the F&B industry? We're looking for a Senior Marketing Executive to join our team and play a key role in growing our brand, engaging customers, and driving business success through impactful marketing initiatives.

Responsibilities:

• Plan and execute integrated marketing campaigns to increase brand awareness and drive sales
• Manage digital marketing channels, including social media, EDMs, and website content
• Create engaging marketing content and collaborate with designers, agencies, and vendors
• Analyse campaign performance and customer insights to optimise marketing effectiveness
• Conduct market and competitor research to identify trends and new business opportunities
• Coordinate promotional campaigns, product launches, events, and brand partnerships
• Manage and enhance the customer loyalty programme to improve customer retention and engagement
• Work closely with the Operations and other cross-functional teams to ensure the successful execution of marketing initiatives
• Perform other ad hoc duties as assigned

Requirements:

• Bachelor’s Degree in Marketing, Business or a related discipline
• 3–5 years of marketing experience, preferably in the F&B industry
• Excellent communication and interpersonal skills
• Hands-on experience in digital marketing, social media management and content marketing
• Creative thinker with strong analytical and problem-solving abilities
• Able to work independently, manage multiple projects and meet deadlines
• Positive attitude, self-motivated and a strong team player