Marketing Executive

Horizon Automotive Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading automotive company in Singapore is seeking a Marketing Executive to implement marketing plans across digital and offline platforms. The ideal candidate should have a Degree or Diploma in Marketing or related fields and at least 2-3 years of experience in marketing communications or event management. Responsibilities include managing marketing campaigns, engaging consumers on social media, and coordinating events. Strong communication skills and experience with tools like Canva and Da Vinci are essential.

Qualifications

• Articulate with good communication and presentation skills.
• Strong understanding and passion for social media platforms.
• Resourceful and motivated with strong multitasking abilities.

Responsibilities

• Implement the marketing plan across digital and offline platforms.
• Project manage marketing campaigns from planning to reporting.
• Engage with consumers on social media accounts.

Skills

Marketing strategy

Social media management

Event management

Education

Degree or Diploma in Marketing, Communication or related fields

Tools

Canva

Da Vinci

Job description

• Formulation and implementation of the marketing plan across digital, offline and social platforms to drive awareness and leads generation

• Effectively project manage assigned marketing campaigns in their entirety - from planning, tracking and reporting on return on investment

• Strategise and create content across various social media channels to increase brand awareness (incl creating creative & copy), editing photography, gifs, short video editing, stickers, stories (live + designed/posted), filming of short videos

• Day to Day management of all social accounts including engaging consumers, responding to questions or complaints, and to promoting company initiatives through socials or digital communication channels

• Research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions

• Work closely with Sales Department and Group Marketing Department to conceptualize and manage events

• Create detailed proposals for events which include objectives, timeline, location, stakeholders involved, fiscal requirements and prepare budgetary recommendations

• Manage event processes and execution including but not limited to budgeting, registration, coordination and operations

• Evaluate success of executed marketing activities

• Participate in ad hoc projects as required

Requirements

• Degree or Diploma in Marketing, Communication or related fields

• Articulate with good communication and presentation skills

• Strong understanding and passion in the social media platforms and artwork creation software like Canva, Da vinci

• Resourceful, motivated with strong ability to manage multiple projects, timelines and deliverables

• At least 2-3 years of experience in marketing communications / event executive role