Marketing Executive

BS Groups Pte Ltd; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

BS Groups Pte Ltd is seeking a Marketing Executive to support the full spectrum of offline, online and social marketing campaigns. You will help increase brand awareness, generate leads and drive customer loyalty while producing content for marketing materials.

The role requires strong organization, the ability to work under tight deadlines, and solid analytical skills with familiarity in social media and web analytics.

Qualifications

• Minimum 1 year marketing experience.
• Ability to meet tight deadlines in a fast-paced environment.
• Strong organizational and multitasking skills.
• Strong analytical skills with attention to detail.
• Familiarity with social media and web analytics.

Responsibilities

• Support the development and execution of offline, online and social marketing plans.
• Increase brand awareness, generate leads, convert sales and foster customer loyalty.
• Produce content for marketing materials across channels.
• Conduct keyword research, web-traffic monitoring and analytics reporting.
• Review and respond to comments on social media platforms; manage public relations activities.
• Monitor marketing expenses and ensure adherence to budgets.
• Collaborate with sales, operations and other marketing teams to achieve objectives.
• Report on key metrics and develop data templates for Social Media insights.

Skills

Social media

Web analytics

Content creation

Public relations

Job description

Job Scope:

• Support the development and execution of the offline, online and social marketing plans

• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty

• Generate design concepts and ideas for marking campaigns and communication materials

• Produce content for all marketing materials

• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report

• Review and handle comments on social media platforms

• Perform public relations activities

• Monitor expenses and adhere to budget allocations

• Drive organic content engagement and reach

• Liaise with media parties and build strong working relationships

• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production

• Managing image and video assets

• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives

• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights

• Assist in leads distribution to customer service team

• Assist in ad-hoc projects whenever needed

Requirements

• Min 1 year experience

• Ability to work under a tight timeline in a fast pace environment

• Ability to multi-task with excellent organizational skills and meticulous in work assigned

• Strong analytical skills and an eye for details

• Familiarity with social media and web analytics