Marketing Executive

BOTTOMSLIM NEW YORK PTE. LTD.; Singapore; On-site; SGD 39,000 - 78,000; Full time

Job summary

BOTTOMSLIM NEW YORK PTE. LTD. is seeking a marketing professional to support offline, online and social campaigns in Singapore. The role focuses on increasing brand awareness, generating leads and driving customer loyalty through compelling content and assets.

You will work with design and content teams to produce marketing materials, conduct keyword research, and monitor web analytics. Candidates should have at least 1 year of experience and strong organizational and analytical skills.

Qualifications

• Minimum 1 year of experience in marketing or related roles.
• Ability to work under tight timelines in a fast-paced environment.
• Strong multitasking and organizational skills with meticulous attention to detail.
• Solid analytical skills and a good eye for detail; familiar with social media and web analytics.

Responsibilities

• Support development and execution of offline, online and social marketing plans.
• Increase brand awareness, generate leads, convert sales and foster customer loyalty.
• Create design concepts and content for marketing campaigns and materials.
• Produce content for all marketing materials and assets.
• Conduct keyword research, monitor web traffic, and report analytics.
• Review and manage comments on social media platforms; handle PR activities.

Skills

Marketing planning

Brand awareness

Lead generation

Social media

Content creation

Web analytics

Data analysis

Budgeting

Collaboration

Job description

Scope of Work

• Support the development and execution of the offline, online and social marketing plans
• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty
• Generate design concepts and ideas for marking campaigns and communication materials
• Produce content for all marketing materials
• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report
• Review and handle comments on social media platforms
• Perform public relations activities
• Monitor expenses and adhere to budget allocations
• Drive organic content engagement and reach
• Liaise with media parties and build strong working relationships
• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production
• Managing image and video assets
• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives
• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights
• Assist in leads distribution to customer service team
• Assist in ad-hoc projects whenever needed

Requirements

• Min 1 year experience
• Ability to work under a tight timeline in a fast pace environment
• Ability to multi-task with excellent organizational skills and meticulous in work assigned
• Strong analytical skills and an eye for details
• Familiarity with social media and web analytics