Marketing Executive

Asian Skin Solution Pte. Ltd; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Asian Skin Solution Pte. Ltd is seeking a Marketing Assistant to support offline, online and social campaigns, helping to increase brand awareness, generate leads and foster customer loyalty.

You will produce content for marketing materials, conduct keyword research, monitor web analytics, review social media comments, and collaborate with designers to produce assets. The role requires at least 1 year of experience and strong organizational skills.

Qualifications

• Minimum 1 year of marketing experience.
• Ability to work under tight timelines in a fast-paced environment.
• Strong multitasking with excellent organizational and meticulous work habits.
• Analytical mindset with attention to detail, including familiarity with social media and web analytics.

Responsibilities

• Support the development and execution of offline, online and social marketing plans.
• Increase brand awareness, generate leads, convert sales and foster customer loyalty.
• Generate design concepts for marketing campaigns and communication materials.
• Produce content for all marketing materials.
• Conduct keyword research, monitor web traffic and report metrics.
• Review and respond to comments on social media platforms.
• Perform public relations activities.
• Monitor expenses and adhere to budget allocations.
• Drive organic content engagement and reach.
• Liaise with media parties and build relationships.
• Coordinate with graphic designers or content producers for assets production.
• Manage image and video assets.
• Collaborate with sales, operations and other marketing teams to meet objectives.
• Report and develop data templates to track key metrics and social insights.
• Assist in distribution of leads to customer service team.
• Assist in ad-hoc projects as needed.

Skills

Social media

Web analytics

Job description

Scope of Work

• Support the development and execution of the offline, online and social marketing plans

• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty

• Generate design concepts and ideas for marking campaigns and communication materials

• Produce content for all marketing materials

• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report

• Review and handle comments on social media platforms

• Perform public relations activities

• Monitor expenses and adhere to budget allocations

• Drive organic content engagement and reach

• Liaise with media parties and build strong working relationships

• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production

• Managing image and video assets

• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives

• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights

• Assist in leads distribution to customer service team

• Assist in ad-hoc projects whenever needed

Requirements

• Min 1 year experience

• Ability to work under a tight timeline in a fast pace environment

• Ability to multi-task with excellent organizational skills and meticulous in work assigned

• Strong analytical skills and an eye for details

• Familiarity with social media and web analytics