Marketing Executive

Bottomslim New York Pte Ltd; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Bottomslim New York Pte Ltd is seeking a Marketing Assistant who can support the development and execution of offline, online and social marketing plans. You will help increase brand awareness, generate leads, convert sales and foster customer loyalty while producing content for marketing materials and monitoring web analytics.

The role requires at least 1 year of experience, the ability to work under tight deadlines, strong organizational skills and attention to detail in a fast-paced

Qualifications

• Min 1 year experience
• Ability to work under a tight timeline in a fast pace environment
• Ability to multi-task with excellent organizational skills and meticulous in work assigned
• Strong analytical skills and an eye for details
• Familiarity with social media and web analytics

Responsibilities

• Support the development and execution of the offline, online and social marketing plans
• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty
• Generate design concepts and ideas for marking campaigns and communication materials
• Produce content for all marketing materials
• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report
• Review and handle comments on social media platforms
• Perform public relations activities
• Monitor expenses and adhere to budget allocations
• Drive organic content engagement and reach
• Liaise with media parties and build strong working relationships
• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production
• Managing image and video assets
• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives
• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights
• Assist in leads distribution to customer service team
• Assist in ad-hoc projects whenever needed

Skills

Social media management

Web analytics

Content creation

Campaign coordination

Job description

Scope of Work

• Support the development and execution of the offline, online and social marketing plans
• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty
• Generate design concepts and ideas for marking campaigns and communication materials
• Produce content for all marketing materials
• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report
• Review and handle comments on social media platforms
• Perform public relations activities
• Monitor expenses and adhere to budget allocations
• Drive organic content engagement and reach
• Liaise with media parties and build strong working relationships
• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production
• Managing image and video assets
• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives
• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights
• Assist in leads distribution to customer service team
• Assist in ad-hoc projects whenever needed

Requirements

• Min 1 year experience
• Ability to work under a tight timeline in a fast pace environment
• Ability to multi-task with excellent organizational skills and meticulous in work assigned
• Strong analytical skills and an eye for details
• Familiarity with social media and web analytics