Marketing Executive

BS GROUPS; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

BS GROUPS in Singapore is seeking a Marketing Assistant to support offline, online and social marketing plans, boost brand awareness, generate leads, and drive customer loyalty.

You will produce content, conduct keyword research, monitor web analytics, review social comments, and collaborate with sales and design teams to meet marketing objectives. The role requires strong organizational skills and the ability to work under tight timelines.

Qualifications

• Minimum 1 year of marketing or related experience.
• Ability to meet tight deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Good analytical skills with data-driven mindset.
• Familiarity with social media platforms and web analytics.

Responsibilities

• Support development and execution of offline, online and social marketing plans.
• Increase brand awareness, generate leads, and foster customer loyalty.
• Produce content for marketing materials and campaigns.
• Conduct keyword research, web analytics, and reporting.
• Review social media comments and manage engagements.
• Coordinate with designers and content producers for digital assets.
• Collaborate with sales and operations to achieve marketing objectives.
• Track key metrics and report social media insights.
• Assist in lead distribution to customer service and ad-hoc projects.

Skills

Social media marketing

Analytical skills

Organization & multi-tasking

Detail oriented

Web analytics

Tools

Google Analytics

Facebook Insights

Hootsuite

Job description

Scope of Work

• Support the development and execution of the offline, online and social marketing plans

• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty

• Generate design concepts and ideas for marking campaigns and communication materials

• Produce content for all marketing materials

• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report

• Review and handle comments on social media platforms

• Perform public relations activities

• Monitor expenses and adhere to budget allocations

• Drive organic content engagement and reach

• Liaise with media parties and build strong working relationships

• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production

• Managing image and video assets

• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives

• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights

• Assist in leads distribution to customer service team

• Assist in ad-hoc projects whenever needed

Requirements

• Min 1 year experience

• Ability to work under a tight timeline in a fast pace environment

• Ability to multi-task with excellent organizational skills and meticulous in work assigned

• Strong analytical skills and an eye for details

• Familiarity with social media and web analytics