Marketing Executive

GOODWILL ENTERTAINMENT HOLDING LIMITED; Singapore; On-site; SGD 42,000 - 70,000; Full time

Job summary

GOODWILL ENTERTAINMENT HOLDING LIMITED is seeking a marketing professional in Singapore to plan and execute campaigns across online and offline channels. You will manage social media, develop engaging content, and coordinate promotional materials and events to raise brand awareness and generate leads.

The role requires collaboration with internal teams and external vendors, monitoring campaign performance, and reporting results.

Responsibilities

• Plan and execute marketing campaigns across online and offline channels.
• Manage the company’s social media platforms and develop engaging content.
• Create and coordinate marketing materials, including brochures, posters, and promotional content.
• Manage and update website content and other digital marketing platforms.
• Conduct market research and monitor industry trends, competitors, and customer preferences.
• Coordinate promotional activities, events, exhibitions, and other marketing initiatives.
• Work closely with internal teams and external vendors to ensure smooth execution of marketing activities.
• Monitor and report on marketing campaign performance and recommend improvements.
• Assist in managing the marketing budget and track marketing expenses.
• Support lead generation and customer engagement initiatives.
• Maintain marketing databases, records, and campaign materials.
• Perform other marketing-related duties as assigned.

Job description

Plan and execute marketing campaigns across online and offline channels.

Manage the company’s social media platforms and develop engaging content.

Create and coordinate marketing materials, including brochures, posters, and promotional content.

Manage and update website content and other digital marketing platforms.

Conduct market research and monitor industry trends, competitors, and customer preferences.

Coordinate promotional activities, events, exhibitions, and other marketing initiatives.

Work closely with internal teams and external vendors to ensure smooth execution of marketing activities.

Monitor and report on marketing campaign performance and recommend improvements.

Assist in managing the marketing budget and track marketing expenses.

Support lead generation and customer engagement initiatives.

Maintain marketing databases, records, and campaign materials.

Perform other marketing-related duties as assigned.