Marketing Communications Manager: Drive SME Digital Growth

Info-communications Media Development Authority; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Info-communications Media Development Authority (IMDA) is seeking a dynamic Marketing Communications Specialist to support the SMEs Go Digital division in Singapore. You will craft coherent SME messaging, manage content partnerships, and drive digital marketing initiatives targeting the SME sector.

In this role, you will oversee the SMEGD newsletter, publish content across IMDA platforms, and coordinate outreach events such as the SMEs Go Digital Day.

Qualifications

• Background in Mass Communications, Marketing, Business Administration or equivalent.
• Minimum 3 years of relevant content/creation and/or digital marketing experience.
• Strong written and spoken communication and presentation skills.
• Experience managing 3rd party agencies/vendors/suppliers.
• Ability to navigate, adapt to changes, in a fast-paced and dynamic environment.

Responsibilities

• Ensure coherence of SMEGD messaging and narratives across platforms.
• Source SME profiles for featuring on SMEGD platforms and with media publishers.
• Execute strategic content partnerships to promote SMEGD initiatives.
• Develop and manage the SMEGD monthly newsletter, including content curation and monitoring CTRs.
• Oversee publication of content across IMDA website and SMEGD platforms.
• Support SMEGD marketing with messaging and outreach strategies.
• Develop marketing messages and plans to promote SMEGD’s initiatives.
• Amplify content to attract and excite SMEs.
• Execute outreach events such as SMEs Go Digital Day.
• Handle procurement, budgets, and measurement of content effectiveness.

Skills

Content development

Digital marketing

Communication skills

Team player

Adaptability

Creative thinking

B2B marketing

Education

Mass Communications

Marketing

Business Administration

Job description

Info-communications Media Development Authority (IMDA) is seeking a dynamic Marketing Communications Specialist to support the SMEs Go Digital division in Singapore. You will craft coherent SME messaging, manage content partnerships, and drive digital marketing initiatives targeting the SME sector.

In this role, you will oversee the SMEGD newsletter, publish content across IMDA platforms, and coordinate outreach events such as the SMEs Go Digital Day.