Marketing Communications Manager — Digital SME Growth

Public Service Division; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

The Public Service Division in Singapore leads SME Go Digital initiatives within IMDA. You will shape coherent marketing narratives, manage partnerships with media publishers, and coordinate content across platforms to showcase digitalisation outcomes.

You will develop content, newsletters, and campaigns, work with agencies, monitor outcomes, and support events like SMEs Go Digital Day. A marketing background and strong writing skills are essential.

Qualifications

• Background in Mass Communications, Marketing or Business Administration or equivalent.
• Minimum 3 years in content development/creation or digital marketing.
• Strong team player with ability to work independently.
• Adaptable to fast-paced, dynamic environments.
• Experience managing 3rd party agencies/vendors.
• Excellent written and spoken communication and presentation skills.
• Creative with outreach strategies for SME targets; B2B marketing preferred.

Responsibilities

• Maintain coherent SMEGD messaging with success stories, trends and engagement content.
• Develop and manage SMEGD monthly newsletter; curate content and monitor CTR.
• Oversee publication of content across IMDA website and SMEGD platforms.
• Support SMEGD marketing and communications; craft messages and plans.
• Amplify content to attract SMEs and ensure coherent messaging across materials.
• Execute outreach events such as SMEs Go Digital Day exhibition.
• Handle procurement, budgets, and measure content effectiveness.

Skills

Mass Communications/Marketing/Business

Content development/creation

Digital marketing

Team player

Adaptable to changes

Content formats knowledge

Vendor/agency management

Written and spoken communication

Creative outreach strategies

B2B marketing experience

Education

Degree in Mass Communications/Marketing/Business Admin or equivalent

Job description

The Public Service Division in Singapore leads SME Go Digital initiatives within IMDA. You will shape coherent marketing narratives, manage partnerships with media publishers, and coordinate content across platforms to showcase digitalisation outcomes.

You will develop content, newsletters, and campaigns, work with agencies, monitor outcomes, and support events like SMEs Go Digital Day. A marketing background and strong writing skills are essential.