Senior Manager, Marketing Communications

Government Technology Agency (GovTech); Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

GovTech is seeking a Senior Manager to support the Deputy Director for Marcomms in charting IMDA’s marketing and communications strategy and orchestrating high-impact campaigns across channels. You will coordinate with internal stakeholders, manage multiple external agencies, and leverage analytics to drive campaign effectiveness.

The role requires extensive experience in marketing and leadership, with a focus on data-driven marcomms and stakeholder collaboration in a public service context.

Qualifications

• 10–12 years in marketing with at least 5 years in a supervisory role.
• Background in Marketing, Mass Communications, or Business.
• Experience in infocomm and/or media fields is a plus.
• Adept at managing multiple internal and external stakeholders including media and agencies.
• Strong understanding of martech stacks and data-driven campaigns.
• Familiar with web analytics tools for campaign measurement.
• Excellent written communication and presentation skills; proficient with Excel for data analysis.

Responsibilities

• Collaborate with business/industry comms and internal stakeholders to design integrated campaigns.
• Develop and execute integrated, multi-channel campaigns to meet targets.
• Harmonise plans within the Comms & Marketing Division and align messaging with audiences.
• Use analytics to measure effectiveness and inform policy initiatives.

Skills

Leadership experience

Marcomms strategy

Stakeholder management

Martech stacks

Digital-led campaigns

Web analytics

Excel for data analysis

Strong writing & presentation

Education

Marketing / Mass Communications / Business

Tools

Web analytics tools

Job description

[What the role is]

The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.

[What you will be working on] Responsibilities

• Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
• Support the Deputy Director in developing and executing integrated campaigns across multiple channels to meet programme targets and deliverables (Includes print, digital, social, activations, partnerships and sponsorships)
• Work closely within the Comms & Marketing Division to harmonise plans and ensure coherence in IMDA’s narratives and campaign messaging with intended audiences
• Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change

[What we are looking for] Requirements

• 10 to 12 years of working experience in marketing, with at least 5 years in a supervisory role
• Background in Marketing, Mass Communications, Business or related fields
• Experience in infocomm and/or media-related fields would be advantageous
• Adept at managing multiple stakeholders internally and externally, including media, creative and digital agencies
• Strong understanding of martech tech stacks and experience in digital-led marcoms campaigns.
• Familiarity with web analytics tools for data-driven measurement of campaigns.
• Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
• Excellent written communication and presentation skills with a strong usage of Microsoft excel for data analysis

The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services.

Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you.

The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development.

Be part of the team that shapes the future of Singapore.