Asst Manager/Manager, Marketing Communications, SMEs Go Digital Division

Public Service Division; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

The Public Service Division in Singapore leads SME Go Digital initiatives within IMDA. You will shape coherent marketing narratives, manage partnerships with media publishers, and coordinate content across platforms to showcase digitalisation outcomes.

You will develop content, newsletters, and campaigns, work with agencies, monitor outcomes, and support events like SMEs Go Digital Day. A marketing background and strong writing skills are essential.

Qualifications

• Background in Mass Communications, Marketing or Business Administration or equivalent.
• Minimum 3 years in content development/creation or digital marketing.
• Strong team player with ability to work independently.
• Adaptable to fast-paced, dynamic environments.
• Experience managing 3rd party agencies/vendors.
• Excellent written and spoken communication and presentation skills.
• Creative with outreach strategies for SME targets; B2B marketing preferred.

Responsibilities

• Maintain coherent SMEGD messaging with success stories, trends and engagement content.
• Develop and manage SMEGD monthly newsletter; curate content and monitor CTR.
• Oversee publication of content across IMDA website and SMEGD platforms.
• Support SMEGD marketing and communications; craft messages and plans.
• Amplify content to attract SMEs and ensure coherent messaging across materials.
• Execute outreach events such as SMEs Go Digital Day exhibition.
• Handle procurement, budgets, and measure content effectiveness.

Skills

Mass Communications/Marketing/Business

Content development/creation

Digital marketing

Team player

Adaptable to changes

Content formats knowledge

Vendor/agency management

Written and spoken communication

Creative outreach strategies

B2B marketing experience

Education

Degree in Mass Communications/Marketing/Business Admin or equivalent

Job description

[What the role is]

As part of the Enterprise Transformation and Innovation Group in IMDA, the SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy. With digital technology transforming every sector of Singapore’s economy, it is essential that our SMEs make the most of digital technologies to improve operations and generate new revenue for growth.

SMEGD manages SMEs Go Digital – a one stop platform that helps SMEs grow their business through digital. The Marketing Comm team helps to promote the platform as well as digitalisation and its benefits to SMEs, through day-today marcoms and the annual SMEs Go Digital Day event.

[What you will be working on]

• Ensure coherence of SMEGD messaging and narratives, by maintaining a constant stream of success stories, trends, and engagement content, sourcing suitable SME profiles for featuring on SMEGD platforms and with media publishers to showcase real-world digitalisation outcomes

• • Executing strategic content partnerships with media publishers to promote SMEGD initiatives and expand reach within the SME community
  • Developing and managing the SMEGD monthly newsletter, encompassing content curation and sourcing, whilst monitoring click-through rates and maintaining the email database

• Oversee the publication of content across the IMDA website and SMEGD platforms, ensuring consistent messaging and brand alignment

• Support the SMEGD team in marketing and communications

  • Develop marketing messages and plans to promote SMEGD’s initiatives
  • Amplify content to attract and excite SMEs
  • Ensure coherence of SMEGD messaging and narratives in planned marketing materials

• Implement, and execute key outreach events, such as SMEs Go Digital Day exhibition

• Execute administrative processes for marketing activities, which includes procurement of services, managing budgets and measurement of effectiveness of content developed and channels leveraged

[What we are looking for]

• Background in Mass Communications, Marketing, Business Administration or its equivalent.
• Minimum 3 years of relevant experience in content development/creation and/or digital marketing.
• Good individual contributor and strong team player.
• Ability to navigate, adaptable to changes, with strong ability to perform in a fast-paced and dynamic environment.
• Good understanding of different content formats, with track record in developing content.
• Experience in managing 3rd party agencies/vendors/suppliers.
• Good written and spoken communication, presentation skills.
• Resourceful and creative – able to think out of the box to develop different outreach strategies to reach the various SME target sectors.
• Prior experience in marketing for B2B segment will be advantageous.
• Only short-listed candidates will be notified.

Position will be commensurate with the candidate’s qualifications and experience.

Please note that only shortlisted candidates will be notified.

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