Marketing & Business Development Manager

Private Advertiser; Singapore; Hybrid; SGD 70,000 - 110,000; Full time

Job summary

SCA is seeking a Marketing & Business Development Manager to own brand presence and drive growth through marketing and hands-on relationship building. The role covers full funnel activities, from community visibility to closing new clients via health consultations, in a hybrid setup.

The ideal candidate combines content calendar discipline with client-facing sales and has a background in fitness, wellness, or related industries.

Qualifications

• Genuine passion for fitness, health and wellbeing.
• Marketing experience across content, social and digital campaigns.
• Comfortable in a client-facing, consultative sales conversation.
• Autonomous and able to run your own workload.
• Prior experience in boutique fitness, physiotherapy, or wellness is a strong plus.

Responsibilities

• Own brand presence and grow the business through marketing and relationship building.
• Run the full funnel: visibility in the community to closing new clients with health consultations.
• Manage quarterly content calendar (social, email, blog) and day-to-day social media.
• Maintain website and SEO performance; liaison with web development agencies.
• Build SCA's brand externally through corporate partnerships and insurer/doctor networks.
• Represent SCA at events and in the community; develop referral networks.
• Run health consultations to convert prospects to clients; track consult-to-client conversion.

Skills

Content marketing

Social media

Digital campaigns

Agency experience

In-house marketing

Client-facing sales

Autonomous

Wellness industry

Job description

About the role

SCA is looking for a Marketing & Business Development Manager to own brand presence and grow the business through both marketing and hands-on relationship building. You'll run the full funnel: from building SCA's visibility in the community to personally closing new clients through health consultations. This is a hybrid role for someone equally comfortable behind a content calendar and in front of a prospective client or corporate partner.

Key responsibilities

• Quarterly strategy planning and ownership of the content calendar (social, email, blog), with day-to-day social media management

• Maintain the website and manage SEO performance (search rankings, organic traffic)

• Liaise with the web development agency/freelancer on site builds and updates

• Manage relationships with videographers, photographers, and other creative freelancers for shoots and events

• Proactively build SCA's brand externally through corporate partnerships, insurer relationships, doctor relationships, sports clubs and community presence

• Represent SCA at events and in the community

• Build and maintain the doctor referral network and insurer panel relationships

• Run health consultations as the conversion mechanism for prospective PT clients

• Track and report on consult-to-client conversion

About you

• Genuine passion for fitness, health and wellbeing is essential

• Experience in marketing (content, social, digital campaigns); agency, in-house, or fitness/wellness industry background all welcome

• Comfortable in a client-facing, consultative sales conversation; confident guiding someone toward a decision

• Autonomous; able to run your own workload

• Prior experience in a boutique fitness, physiotherapy, or wellness business is a strong plus