Marketing Associate | The Lo & Behold Group

The Lo & Behold Group; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A hospitality company in Singapore is seeking a Marketing Specialist to develop impactful marketing strategies and manage brand partnerships. The ideal candidate will have a Bachelor's degree in a related field and 2-3 years of marketing experience in the F&B or hospitality sector. Strong content creation and digital marketing skills are required for effective brand engagement and loyalty initiatives.

Qualifications

• 2-3 years of marketing experience, ideally in the F&B or hospitality industry.
• Proven track record of managing successful marketing campaigns across different channels.
• Deep understanding of dining concepts and marketing strategies for this segment.

Responsibilities

• Develop and grow brand marketing strategies.
• Collaborate on branding materials with creative teams.
• Manage social media and digital marketing efforts.
• Build relationships with media and industry partners.
• Identify and secure brand partnerships.
• Analyze guest feedback to improve marketing.

Skills

Content creation

Digital marketing tools proficiency

Strong interpersonal skills

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Ads Manager

SEO platforms

Email marketing software

CRM systems

Job description

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, and New Bahru.

Responsibilities

• Brand Champions: Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
• Creative Collaborator: Work with our in-house and external creative teams to develop captivating branding materials that resonate with the brands’ target audiences.
• Digital Guru: Manage social media, email marketing, and website updates, crafting engaging content aligned with business goals and foster brand love. Optimise campaigns with data analytics to maximize reach and engagement.
• Storytelling Maestro: Cultivate relationships with media, influencers, and industry partners. Craft press releases, media pitches, and features that highlight the unique offerings of the restaurant.
• Partnership Pro: Identify and secure partnerships with like-minded brands, elevating the overall experience for guests. Execute marketing initiatives for events, collaborations, and seasonal launches.
• Guest Advocate: Work with Operations to develop guest loyalty programs and VIP initiatives that foster lasting connections. Analyse guest feedback to refine marketing efforts and continually enhance the dining experience.
• Trusted Operational Partner: Maintain seamless communication with operations and culinary teams to ensure marketing campaigns perfectly align with service delivery.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of marketing experience, ideally in the F&B or hospitality industry.
• Proven track record of managing successful marketing campaigns across different channels.
• Deep understanding of dining concepts and marketing strategies for this segment.

Desired Skills

• Storytelling Superstar: You possess exceptional content creation skills, crafting engaging narratives that captivate your audience.
• Digital Mastermind: You're proficient in digital marketing tools like Ads Manager, SEO platforms, email marketing software, and CRM systems.
• Relationship Builder: You have strong interpersonal skills, fostering positive connections with partners, media, and influencers.
• Data Detective: You're analytical, leveraging campaign performance metrics to optimize strategies and maximize results.

We love people who are:

• Excellent communicators
• Able to perform under stress and uncertainty
• Meticulously organised & structured
• Highly effective and can get things done
• Go above and beyond to make someone else's day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever-curious and always learning

Take an inside look at our culture or find out more here.

https://www.lobehold.com/playbook

https://instagram.com/tlbg.openarms