Marketing Associate (Events)

GaiGai Pte Ltd; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Creative ownership

Room to experiment

Collaborative environment

Role spanning marketing & partnerships

Job summary

GaiGai Pte Ltd in Singapore is seeking an Events & Marketing Lead to own the end-to-end lifecycle of singles events, from concept to attendance and revenue. You will craft engaging experiences, manage budgets, coordinate venues, and drive growth across marketing and partnerships.

This hands-on role combines creative concepting with commercial delivery, requiring strong storytelling, social content, vendor negotiations and the ability to build a scalable events program that resonates with

Qualifications

• 3–5 years in event management or experiential marketing.
• Experience managing budgets, P&L and commercial performance.
• Strong marketing instincts to drive awareness and registrations.
• Experience creating social media content, including short videos.
• Established network of venues, vendors, sponsors or partners.
• Excellent negotiation, communication and stakeholder management.
• Highly organized and able to manage multiple projects in a fast-paced environment.
• Proactive and entrepreneurial with ability to work independently.
• Comfortable combining strategic planning with hands-on execution.
• Passionate about creating meaningful social experiences and connections.

Responsibilities

• Conceptualise, plan and execute singles events.
• Develop new event formats to attract diverse audiences.
• Manage end-to-end event process including budgeting and logistics.
• Review feedback to improve future experiences.
• Own event budgets, P&L and profitability.
• Drive attendee acquisition and ticket sales.
• Source and negotiate venue and vendor rates.
• Develop marketing initiatives to promote events and drive registrations.
• Create social media content and promotional materials.
• Build partnerships with venues, sponsors, and collaborators.
• Recruit and coordinate part-time support staff.
• Oversee on-site operations and post-event evaluation.
• Track monthly performance against KPIs and contribute to strategy.

Skills

Event management

Budget & P&L

Marketing strategy

Social media content

Vendor & partnerships

Negotiation

Project management

Independent / proactive

Job description

Events & Marketing Lead

GaiGai | Singapore

About GaiGai

GaiGai is a Singapore-based offline dating agency under Paktor Group. We help singles find meaningful connections through personalised matchmaking, curated singles events, and dating experiences.

We are looking for a creative, commercially driven and hands‑on Events & Marketing Lead to grow GaiGai's events business, create engaging experiences for singles, and drive attendance and revenue. This role goes beyond event planning and execution — you will take ownership of the end‑to‑end event lifecycle, from conceptualisation and marketing to participant acquisition, partnerships, and financial performance.

Key Responsibilities

1. Event Planning & Execution

• Conceptualise, plan and execute engaging singles events, including speed dating, mixers, themed parties and other social experiences.

• Develop new event concepts and formats to attract different audiences and strengthen GaiGai's positioning in the singles market.

• Manage the end‑to‑end event process, including budgeting, venue sourcing, vendor coordination, logistics, on‑site execution and post‑event evaluation.

• Continuously review event feedback and performance to improve future experiences and operational efficiency.

2. Commercial Performance & Revenue Growth

• Take ownership of event budgets, P&L and profitability, ensuring events meet established commercial targets.

• Drive participant acquisition and ticket sales through effective event positioning, marketing initiatives and audience engagement.

• Monitor registrations, ticket sales and attendance against targets, identifying opportunities to improve conversion and event performance.

• Source and negotiate competitive venue and vendor rates to optimise costs and maximise event profitability.

3. Marketing, Content & Creatives

• Develop and execute marketing initiatives to promote events, increase brand awareness and drive registrations.

• Conceptualise, create and publish engaging social media content, including event videos, short‐form videos and promotional materials.

• Design or coordinate event posters, digital creatives and other marketing collateral, ensuring consistency with GaiGai's brand.

• Be comfortable appearing on camera for social media content where appropriate.

• Work with internal or part‑time marketing support to coordinate content production and maintain a consistent promotional calendar.

4. Partnerships & Business Development

• Build and maintain relationships with venues, vendors, sponsors and strategic partners to create mutually beneficial collaborations.

• Identify opportunities for sponsorships, in‑kind partnerships and preferential commercial arrangements to enhance event value and profitability.

• Proactively develop a network of potential partners and explore new channels to expand GaiGai's event reach and audience.

5. Operations & Team Coordination

• Recruit, train and coordinate part‑time event support staff to assist with event administration and on‑the‑day operations.

• Oversee event logistics and delegate tasks effectively to ensure smooth execution.

• Take a hands‑on approach to operational matters when needed, while continuously improving processes and building a reliable support structure.

• Track monthly performance against agreed KPIs and contribute to the development of GaiGai's overall events strategy and roadmap.

Requirements

• At least 3–5 years of experience in event management, experiential marketing, events marketing or a related field.

• Proven experience managing events from conceptualisation through execution, with an understanding of budgets, P&L and commercial performance.

• Strong marketing instincts and the ability to drive event awareness, registrations and ticket sales.

• Experience in social media content creation, including short‑form video production, and a good eye for visual design and event creatives.

• An established network of venues, vendors, sponsors or event partners is a strong advantage.

• Strong negotiation, communication and stakeholder management skills.

• Highly organised, resourceful and comfortable managing multiple projects in a fast‑paced environment.

• Proactive and entrepreneurial, with the ability to work independently, build processes from scratch and adapt to changing priorities.

• Comfortable with a hands‑on role that combines strategic planning with creative, commercial and operational execution.

• Passionate about creating meaningful social experiences and helping people connect.

What We Offer

• An opportunity to shape and grow GaiGai's events business, with room to experiment with new concepts and formats.

• Creative ownership to develop fresh experiences for Singapore's singles community.

• A dynamic, collaborative environment where your ideas can directly influence business growth.

• The opportunity to combine creativity, marketing, partnerships and commercial ownership in one role.