Brand Experience & Marketing Manager

Guzman y Gomez; Singapore; On-site; SGD 110,000 - 140,000; Full time

Job summary

The Guzman y Gomez Singapore brand is seeking a hands-on Brand Experience & Marketing Manager to shape how guests experience the brand in restaurants, events, the GYG App, and CRM programs. You will partner with Operations, restaurant teams and partners to deliver campaigns on time and within budget.

In this role you own events, catering, campaigns from the marketing calendar, local store marketing, and loyalty initiatives. You’ll analyze data, manage budgets, and lead a team of interns and crew.

Job description

About the role

As the Brand Experience & Marketing Manager, you own how guests experience GYG beyond the restaurants. You are responsible for the parts of GYG Singapore's marketing where the brand meets guests in person and on the GYG App: events and catering, selected campaigns from the annual marketing calendar, local store marketing across our restaurants, and GOMEX - GYG's loyalty programme and CRM. This is a hands‑on role. You will be in restaurants, at event sites, working closely with Operations, restaurant teams, the wider Marketing team, stakeholders and partners. You will be expected to deliver on time, in line with agreed budgets.

Key responsibilities

• Own the events calendar for GYG - brand activations, product launches, community events, partner events and recurring events; plan, budget and deliver each event from concept through to post-event review
• Own catering enquiries, quoting and conversion; work with Operations to keep the catering service model, menu and lead times running smoothly; build a pipeline of repeat corporate, school and community accounts
• Take ownership of specific campaigns from the annual marketing calendar - LTOs, seasonal moments and partnerships; write the brief, own the timeline and budget, and coordinate creative, digital, Public Relations, restaurant rollout and partners
• Work with Restaurant Managers on a simple monthly LSM plan per restaurant; build and maintain the LSM playbook and contact base for each restaurant
• Own the app and CRM calendar - offers, push notifications, emails and member moments; grow sign‑ups, active members and redemption; analyse loyalty and app data to segment, test and learn
• Manage accountability across budgets and KPIs with monthly reporting across workstreams
• Brief, guide and develop event crew and marketing interns supporting your areas
• Build strong relationships with Operations, Culinary, Learning & Development, restaurant teams, suppliers and community partners

About you

• Minimum 5 years' experience in the F&B industry, with time spent in an events company or a restaurant business
• Tertiary qualifications in marketing, communications, business, hospitality or a related discipline
• Proven experience in events and catering - from quotation, event planning and execution with results to show for it
• Experience bringing a brand to life in person through activations, experiential campaigns or community programmes
• Hands‑on experience with digital marketing and a loyalty, CRM or app platform, and the ability to understand and analyse data
• Comfortable with numbers: able to read a P&L, build a budget and report against targets
• High level of written and verbal communication skills in English
• Proficiency in G Suite (Google Workspace) and willing to learn new digital platforms and marketing tools
• Excellent interpersonal and communication skills; positive, professional team player with a pleasant disposition and can‑do attitude
• Project and goal focused: sets a target, builds the plan, hits deadlines; able to handle multiple projects simultaneously