Market Development Manager

Yibi Hantang | China Lifestyle Extension Partner; Singapore; On-site; SGD 90,000 - 150,000; Part time

Job summary

YIBI Hantang, a brand growth and partnership platform, seeks a Market Development Manager based in Singapore to scout growth opportunities across China and APAC for international brands. You will assess market potential, identify partners, and shape regional strategies to enable cross-border expansion.

In this role, you will conduct market research, analyze competitors, and support localization, partnerships, and market development with senior stakeholders across the APAC region.

Qualifications

• Experience in market development, international business, strategy, business development, or brand expansion.
• Experience with consumer brands, luxury, fashion, beauty, fragrance, or lifestyle industries is preferred.
• Strong market-analysis and commercial skills.
• Experience working across multiple markets is highly valued.
• Strong English communication skills are required.

Responsibilities

• Identify international fashion, beauty, fragrance, wellness, and lifestyle brands with regional growth potential.
• Evaluate market opportunities across China and APAC markets.
• Conduct market research, competitor analysis, and category assessments.
• Support international brands exploring regional expansion.
• Build relationships with regional business teams and industry stakeholders.
• Support strategic discussions around localization, partnerships, and market development.
• Provide insights into regional consumer and business environments.

Skills

Market Development

International Expansion

Business Development

Market Research

Consumer Brands

Regional Strategy

Job description

YIBI Hantang is a brand growth and strategic partnership platform supporting international fashion, beauty, fragrance, and lifestyle brands exploring opportunities across China and APAC markets.

Our work combines market research, brand strategy, category development, partnerships, localization, and regional growth planning.

About the Role

We are seeking a Market Development Manager based in Singapore to support international brands evaluating growth opportunities across regional markets.

Singapore is an important commercial hub for companies managing cross-border growth, regional operations, and international expansion.

The role is suited to professionals who understand market entry, consumer brands, regional growth, and how international companies develop opportunities across multiple markets.

Responsibilities

• Identify international fashion, beauty, fragrance, wellness, and lifestyle brands with regional growth potential.
• Evaluate market opportunities across China and APAC markets.
• Conduct market research, competitor analysis, and category assessments.
• Support international brands exploring regional expansion.
• Build relationships with regional business teams and industry stakeholders.
• Support strategic discussions around localization, partnerships, and market development.
• Provide insights into regional consumer and business environments.

Qualifications

• Experience in market development, international business, strategy, business development, or brand expansion.
• Experience with consumer brands, luxury, fashion, beauty, fragrance, or lifestyle industries is preferred.
• Strong market-analysis and commercial skills.
• Experience working across multiple markets is highly valued.
• Strong English communication skills are required.

Required Skills

Market Development

International Expansion

Business Development

Market Research

Consumer Brands

Regional Strategy

Remote, contract-based and project-oriented.

Equal Opportunity Statement

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.