APAC Market Development Manager - International Brands

Yibi Hantang | China Lifestyle Extension Partner; Singapore; On-site; SGD 90,000 - 150,000; Part time

Job summary

YIBI Hantang, a brand growth and partnership platform, seeks a Market Development Manager based in Singapore to scout growth opportunities across China and APAC for international brands. You will assess market potential, identify partners, and shape regional strategies to enable cross-border expansion.

In this role, you will conduct market research, analyze competitors, and support localization, partnerships, and market development with senior stakeholders across the APAC region.

Qualifications

• Experience in market development, international business, strategy, business development, or brand expansion.
• Experience with consumer brands, luxury, fashion, beauty, fragrance, or lifestyle industries is preferred.
• Strong market-analysis and commercial skills.
• Experience working across multiple markets is highly valued.
• Strong English communication skills are required.

Responsibilities

• Identify international fashion, beauty, fragrance, wellness, and lifestyle brands with regional growth potential.
• Evaluate market opportunities across China and APAC markets.
• Conduct market research, competitor analysis, and category assessments.
• Support international brands exploring regional expansion.
• Build relationships with regional business teams and industry stakeholders.
• Support strategic discussions around localization, partnerships, and market development.
• Provide insights into regional consumer and business environments.

Skills

Market Development

International Expansion

Business Development

Market Research

Consumer Brands

Regional Strategy

Job description

YIBI Hantang, a brand growth and partnership platform, seeks a Market Development Manager based in Singapore to scout growth opportunities across China and APAC for international brands. You will assess market potential, identify partners, and shape regional strategies to enable cross-border expansion.

In this role, you will conduct market research, analyze competitors, and support localization, partnerships, and market development with senior stakeholders across the APAC region.