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STB Singapore Tourism Board is seeking a seasoned Corporate Planning professional to join the Corporate Planning (CP) team under the Strategic & Corporate Planning division. You will help translate long-term strategy into actionable, short- to medium-term plans, ensuring organisation-wide alignment and delivery of priorities.
The role involves leading indicators workstreams, developing the Management Dashboard, coordinating MTI interfaces, and shaping annual planning cycles while supporting
The Corporate Planning (CP) team is part of STB’s Strategic & Corporate Planning division, which guides the strategic direction of Singapore’s tourism sector, identifying growth opportunities, assessing risks, and formulating strategies to advance on our Tourism 2040 roadmap. SCP also manages our engagement with the Board of Directors and our parent ministry, MTI.
The CP team plays a pivotal role in translating long-term strategy into actionable short- to medium-term plans, ensuring organisation-wide alignment and enabling the delivery of STB’s strategic priorities. You will work very closely with the Strategic Planning team which will plan for the longer term.
Key areas of responsibility include:
1. Corporate Planning: Lead the corporate planning cycle by setting direction, engaging with internal business units, and shaping short- to medium-term workplans.
2. Performance Management: Drive target setting, monitor performance, and report on progress to ensure alignment with STB’s strategic outcomes. Collaborate with senior management to define both STB’s and the broader tourism industry’s aspirations and goals.
3. Ministry Engagement: Serve as STB’s primary deskhead for MTI, supporting ministry/WOG-level initiatives and facilitating coordination between STB and the ministry.
This role is ideal for you if you are keen to gain an overview of STB’s multi-faceted role in shepherding the growth of Singapore’s tourism sector, and to further develop core competencies such as corporate planning, analytical thinking, and stakeholder management.
As part of the Corporate Planning team, the officer will undertake, but not limited to, the following key responsibilities:
The officer needs to be data-driven and regularly analyse STB’s performance through our corporate indicators, propose leading indicators, and set benchmarks based on STB’s strategies and priorities. Additionally, the officer will work with STB’s line units to seek alignment and monitor progress, organise timely, regular reviews of performance for senior management, develop and manage our annual reporting of targets and achievements to STB Board and MTI.
The target users of the Management Dashboard are members of STB Management and line units. The officer must work closely with the technology teams to provide user needs on the desired visualisations and user experience.
working with MTI to manage key reporting platforms and updates for MTI senior management, and discussions on STB’s KPIs and priorities. This includes maintaining oversight of ministry-level / whole-of-government requests and understanding the implications on STB’s planning and processes as a statutory board within the MTI-Family, as well as collating input and data across STB for ad-hoc initiatives.
for STB senior management and business units to formulate workplans in accordance with STB’s priorities. This involves the organisation of corporate planning discussions among management. The officer also needs to develop cogent and substantive guidance materials to help business units and market offices develop strong strategies for driving tourism performance.
5. In addition, officer will support industry engagement platforms such as the Tourism Industry Conference (TIC).
Within STB, you will be able to engage across all business teams and develop a keen understanding of the tourism landscape and its operating environment. You will also work closely with MTI and other government agencies, where you would be able to learn more about the work of other economic agencies and how their work is integrated to further Singapore's economic development.