Assistant Manager/Manager, Strategic Communications

Singapore Tourism Board; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangement

Wellness programmes

Job summary

The Singapore Tourism Board (STB) is seeking a Strategic Communications Social Media Manager to lead the corporate social channels and craft content that aligns with our strategic messages. You will develop a cohesive content calendar, produce engaging content, and manage our online community across LinkedIn, Instagram and Facebook.

You will drive messaging, support media monitoring, and collaborate with internal teams and external partners to protect STB's corporate identity and reputation.

Qualifications

• At least 1 year of social media management experience, including planning of social calendar, development and curation of social content and copywriting, paid social media advertising, social media monitoring, etc.
• Strong verbal and written communication skills.
• Familiarity with Canva and CapCut.
• Good project management skills to execute tasks in a timely manner, with attention to detail while managing multiple projects.
• Works well independently and is a strong team player with interpersonal skills to manage internal and external stakeholders.

Responsibilities

• Oversee and manage STB's corporate social accounts on LinkedIn, Instagram and Facebook, including planning of the social content calendar and ensuring content consistency.
• Curate and create content (copywriting, editing, photography, filming etc) that strengthens understanding of STB's role and Singapore tourism through an integrated social content strategy.
• Monitor, review and track social media performance.
• Oversee community management and build an engaged online community.
• Other activities include event/on-ground coverage, overseeing filming/photography and content partnerships, and managing issues and crises.

Skills

Social media management

Content calendar planning

Copywriting

Paid social advertising

Project management

Stakeholder management

Verbal and written communication

Tools

Canva

CapCut

Job description

What the role is:

The Singapore Tourism Board's (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB's corporate identity and reputation. As a Strategic Communications Officer, you will be responsible for shaping STB's corporate identity and keeping audiences informed of STB's latest developments, through a variety of communications channels and strategies. You will oversee and manage the corporate social media channels of Singapore Tourism Board and be responsible for the overarching social strategy, planning of the social content calendar as well as the curation and development of the content.

What you will be working on:

As a Strategic Communications Social Media Manager, you will manage STB's social media corporate channels, namely STB Instagram, Facebook and LinkedIn, to increase followers and engagement, develop advocates, and build STB's corporate reputation as aligned with our strategic messages. The work involves developing a cohesive content calendar that support the Board's strategic objectives and key messages, creating engaging content and managing our social media community.

Key responsibilities include:

• Oversee and manage STB's corporate social accounts on Linkedin, Instagram and Facebook, including planning of the social content calendar and ensuring consistency in content
• Curate and create content (copywriting, editing, photography, filming etc) that strengthens understanding of STB's role and priorities and Singapore tourism through an integrated social content strategy. Examples include but not limited to employer branding, policies and enforcement, tourism careers and technology adoption.
• Monitor, review and track social media performance
• Oversee community management and build an engaged online community
• Otheractivities includeevent/on-ground coverage, overseeingfilming/photography and content partnerships, and managing issues and crises.

Others:

• Support media monitoring effort across all media and social channels.
• Support for corporate events such as Tourism Industry Conference and Singapore Tourism Awards etc.
• Corporate logo guardianship - to oversee corporate logo guidelines, provide guidance and facilitate usage with both internal and external stakeholders, particularly for social and video content.

What we are looking for:

• At least 1 year of social media management experience, including areas like planning of social calendar, development and curation of social content and copywriting, paid social media advertising, social media monitoring etc.
• Strong verbal and written communication skills
• Familiarity with tools such as Canva and CapCut
• Good project management skills to execute tasks in a timely manner, with attention to detail while managing multiple projects
• Works well independently
• Strong team player with good interpersonal skills to manage both internal and external stakeholders

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care.

What can you expect as part of #TeamSTB?

• Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.
• Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness.
• Award-winning Workplace
• Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)
• Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)
• NS Mark (Gold) Accreditation

For more information on STB, please visit https://www.stb.gov.sg.