Contract Assistant Manager/Manager/Senior Manager, Communications

Singapore Tourism Board; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Tourism Board in Singapore seeks a communications/public relations specialist to support media-related matters for tourism development. You will craft materials, manage media events, and monitor coverage to ensure effective PR execution.

You will work with Line Units and Regional Offices, collaborate with marketing on campaigns, and contribute to STB Annual Report and Singapore Tourism Awards 2028.

Qualifications

• Excellent command of written and spoken English.
• Strong interpersonal skills to manage internal and external stakeholders.
• Strong media relations.
• Presentation and public speaking skills.
• Experience with project management is a bonus.
• At least 3 years working experience in public relations, corporate communications or journalism.

Responsibilities

• Provide support on media-related matters to Line Units and Regional Offices for tourism development in Singapore.
• Advise on integrated PR approaches and develop/execute PR plans; craft media materials (press releases, speeches, media responses).
• Cultivate media, manage media events, handle queries, and monitor coverage.
• Identify potential issues, develop plans to manage crises.
• Manage internal and external stakeholder communications strategies and execution.
• Collaborate with marketing teams to integrate media initiatives within campaigns.
• Oversee production of STB’s Annual Report.
• Support planning of Singapore Tourism Awards 2028.

Skills

Excellent command of written and spoke

Strong media relations

Presentation and public speaking

Team player

Multitask under pressure

Job description

What the role is:

The Singapore Tourism Board’s (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB’s corporate identity and reputation. The Officer is responsible for providing support on media-related matters to STB’s Line Units and Regional Offices in support of tourism development in Singapore, and to promote STB’s destination campaigns and initiatives to the public, stakeholders, and the media. The officer plays a critical role in ensuring STB’s communication and public relations activities are effective, efficient, and aligned with the board's objectives and values.

What you will be working on:

As a communications / public relations specialist, you will provide support on media-related matters to Line Units and Regional Offices in support of tourism development in Singapore. Specifically, your role includes:

• Communications Planning & Message Development: Advise on integrated PR approaches to projects; develop and execute integrated PR plans; craft media materials including press releases, speeches, message houses, media responses and interview talking point. Provide support to ROs on above where required.
• Media Engagement (traditional, online and social): Cultivate media, manage media events, handle media queries, sound out media on interesting story angles, facilitate media interviews and monitor/analyse media coverage
• Crisis Communications & Issues Management: Identify, anticipate and advise on potential issues; develop communications plans to manage issues and crises
• Stakeholder Engagement & Management: Manage and advise internal and relevant external stakeholders on media communications and public relations strategies and execution
• Marketing Communications: Work with marketing teams on integrating media communications initiatives within marketing strategies and campaigns/activities for key projects
• STB Annual Report: Oversee the production of STB’s Annual Report
• Singapore Tourism Awards 2028: Support the planning of STA 2028, a prestigious tourism sector award to recognise and celebrate individuals and organisations that deliver exceptional experiences and achieve enterprise excellence

What we are looking for:

• Excellent command of written and spoken English
• Strong team player with good interpersonal skills to manage both internal and external stakeholders
• Strong media relations
• Presentation and public speaking skills
• Highly motivated, organised, adaptable, able to multitask, able to perform under pressure and within tight timelines
• Experience with project management will be a bonus
• At least 3 years working experience in public relations, corporate communications or journalism

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care.

What can you expect as part of #TeamSTB?

• Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.
• Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness.
• Award-winning Workplace
• Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)
• Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)
• NS Mark (Gold) Accreditation

For more information on STB, please visit https://www.stb.gov.sg.