Manger/Senior Manager, Corporate Planning

Singapore Tourism Board; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Singapore Tourism Board in Singapore is seeking a Corporate Planning professional to guide the strategic direction of the tourism sector, translating long-term plans into actionable short- to medium-term workplans while engaging with MTI and STB leadership.

You will lead performance indicators, develop a management dashboard, coordinate MTI reporting, and organize the annual corporate planning cycle with senior management.

Qualifications

• At least 5 years of working experience in planning or related roles.
• Strong analytical skills and ability to navigate complexity and ambiguity.
• Excellent verbal and written communication.
• Proficiency in Excel and data analysis.
• Good stakeholder management and interpersonal skills.

Responsibilities

• Lead the corporate planning cycle and set direction.
• Drive performance targets and reporting for STB and MTI.
• Develop management dashboard with the data analytics platform.
• Serve as MTI deskhead and coordinate ministry-level requests.
• Organise the annual corporate planning discussions and prepare guidance materials.

Skills

Stakeholder management

Analytical thinking

Communication

Learning mindset

Excel proficiency

Tools

Excel

Job description

What the role is:

The Corporate Planning (CP) team is part of STB’s Strategic & Corporate Planning division, which guides the strategic direction of Singapore’s tourism sector, identifying growth opportunities, assessing risks, and formulating strategies to advance on our Tourism 2040 roadmap. SCP also manages our engagement with the Board of Directors and our parent ministry, MTI.

The CP team plays a pivotal role in translating long-term strategy into actionable short- to medium-term plans, ensuring organisation-wide alignment and enabling the delivery of STB’s strategic priorities. You will work very closely with the Strategic Planning team which will plan for the longer term.

Key areas of responsibility include:

1. Corporate Planning: Lead the corporate planning cycle by setting direction, engaging with internal business units, and shaping short- to medium-term workplans.

2. Performance Management: Drive target setting, monitor performance, and report on progress to ensure alignment with STB’s strategic outcomes. Collaborate with senior management to define both STB’s and the broader tourism industry’s aspirations and goals.

3. Ministry Engagement: Serve as STB’s primary deskhead for MTI, supporting ministry/WOG-level initiatives and facilitating coordination between STB and the ministry.

This role is ideal for you if you are keen to gain an overview of STB’s multi-faceted role in shepherding the growth of Singapore’s tourism sector, and to further develop core competencies such as corporate planning, analytical thinking, and stakeholder management.

What you will be working on:

As part of the Corporate Planning team, the officer will undertake, but not limited to, the following key responsibilities:

1. 1. Lead the workstream on STB’s performance indicators and targets. The officer needs to be data-driven and regularly analyse STB’s performance through our corporate indicators, propose leading indicators, and set benchmarks based on STB’s strategies and priorities. Additionally, the officer will work with STB’s line units to seek alignment and monitor progress, organise timely, regular reviews of performance for senior management, develop and manage our annual reporting of targets and achievements to STB Board and MTI.
2. 2. Work with relevant teams to set up the Management Dashboard on STB’s data analytics platform. The target users of the Management Dashboard are members of STB Management and line units. The officer must work closely with the technology teams to provide user needs on the desired visualisations and user experience.
3. 3. Serve as STB’s deskhead for MTI, working with MTI to manage key reporting platforms and updates for MTI senior management, and discussions on STB’s KPIs and priorities. This includes maintaining oversight of ministry-level / whole-of-government requests and understanding the implications on STB’s planning and processes as a statutory board within the MTI-Family, as well as collating input and data across STB for ad-hoc initiatives.
4. 4. Organise the annual corporate planning cycle for STB senior management and business units to formulate workplans in accordance with STB’s priorities. This involves the organisation of corporate planning discussions among management. The officer also needs to develop cogent and substantive guidance materials to help business units and market offices develop strong strategies for driving tourism performance.
5. 5. In addition, officer will support industry engagement platforms such as the Tourism Industry Conference (TIC).

Key Relationships

Within STB, you will be able to engage across all business teams and develop a keen understanding of the tourism landscape and its operating environment. You will also work closely with MTI and other government agencies, where you would be able to learn more about the work of other economic agencies and how their work is integrated to further Singapore's economic development.

What we are looking for:

• Strong interest in the Tourism sector

• At least 5 years of working experience

• Good stakeholder management and interpersonal skills, with the ability to navigate diverse and sometimes competing stakeholder interests

• Strong analytical skills and ability to deal with complexity and ambiguity

• A strong learning orientation including intellectual curiosity and a desire to improve processes and outcomes.

• Good verbal and written communication

• Proficiency in Excel and data analysis is preferred, relevant experience in corporate planning will be an advantage.

• Showing good businessacumen, analyticalthinking and judgement

• Working effectivelywithin STB to achieveresults

• Working effectivelywith stakeholdersoutside STB

• Serving with heart,commitment andpurpose

• Being innovative and learningcontinuously

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care.

What can you expect as part of #TeamSTB?

• Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.
• Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness.
• Award-winning Workplace
• Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)
• Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)
• NS Mark (Gold) Accreditation

For more information on STB, please visit https://www.stb.gov.sg.