Mandarin-Speaking Social Media Marketer (Xiaohongshu/WeChat)

WOOPA TRAVELS PTE. LTD.; Singapore; On-site; SGD 39,000 - 56,000; Part time

Job summary

Chinatown Heritage Centre is seeking a creative Marketing & Social Media Executive for a 6-12 month contract to grow its online presence in Mandarin and local audiences across Xiaohongshu, WeChat, Instagram and TikTok.

The role blends hands-on content creation, campaign support, partnerships, and on-ground visitor engagement, with potential extension or conversion to full-time based on performance.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Media, Tourism, Hospitality, Events, Business, Design or related field
• At least 2 years of relevant experience in social media, digital marketing, content creation, marketing campaigns or related area
• Fluent in Mandarin and English, with ability to communicate confidently with Mandarin-speaking visitors, partners and stakeholders
• Hands-on experience with Xiaohongshu and/or WeChat is highly preferred
• Good understanding of social media content, trends and audience engagement
• Able to create basic graphics, photos and videos using Canva, Capcut, Adobe or similar tools
• Comfortable with both digital marketing work and occasional public-facing/on-ground activities
• Strong organisational and communication skills, with ability to manage multiple tasks and timelines
• Creative, proactive and hands-on, with willingness to experiment with new content ideas
• Able to work occasional weekends, evenings or public holidays when required for campaigns, events or activations

Responsibilities

• Social Media & Digital Marketing: manage channels and plan content for awareness and engagement
• Content Creation: produce captions, graphics, photos, short-form videos and reels
• Marketing Campaigns, Partnerships & Activations: support planning and execution of campaigns, events and partnerships
• Visitor Engagement: on-ground marketing and engagement activities with visitors and partners
• Reporting & Coordination: track data, maintain calendars and project trackers, provide coordination support

Skills

Social media management

Content creation

Storytelling

Campaign execution

Visitor engagement

Partnerships & activations

Analytics & reporting

Public speaking / on-camera presence

Education

Diploma or Degree in Marketing/Communications/Digital Media

Tools

Xiaohongshu

WeChat

Instagram

TikTok

Canva

CapCut

Adobe

Job description

Chinatown Heritage Centre is seeking a creative Marketing & Social Media Executive for a 6-12 month contract to grow its online presence in Mandarin and local audiences across Xiaohongshu, WeChat, Instagram and TikTok.

The role blends hands-on content creation, campaign support, partnerships, and on-ground visitor engagement, with potential extension or conversion to full-time based on performance.