Mandarin-Speaking Social Media & Content Specialist

CHINATOWN HERITAGE COLLECTIVE PTE. LTD.; Singapore; On-site; SGD 47,000 - 69,000; Full time

Job summary

Chinatown Heritage Centre is seeking a creative Marketing & Social Media Executive to grow its online presence across Xiaohongshu, WeChat, Instagram and TikTok. The role covers content creation, campaign execution, partnerships and on-site visitor engagement.

The 6–12 month contract offers hands-on opportunities in digital marketing, storytelling and visitor activations, with potential extension or conversion based on performance.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Media, Tourism, Hospitality, Events, Business or related field.
• At least 2 years of relevant experience in social media, digital marketing, content creation or campaigns.
• Fluent in Mandarin and English; able to engage Mandarin-speaking visitors and partners.
• Hands-on experience with Xiaohongshu and/or WeChat preferred.

Responsibilities

• Social Media & Digital Marketing: Manage and grow the Centre's social channels (Xiaohongshu, WeChat, Instagram, TikTok) and plan content.
• Content Creation: Create content, captions, graphics, photos, short-form videos; support photo/video production.
• Marketing Campaigns, Partnerships & Activations: Assist in campaigns, events and activations; coordinate materials and partners.
• Visitor Engagement: Support on-ground engagement with visitors; gather feedback.
• Reporting & Coordination: Track metrics, maintain calendars, quotes and project trackers.

Skills

Social media management

Content creation

Storytelling

Bilingual Mandarin & English

Campaign coordination

Education

Diploma or Degree in Marketing/Communications

Tools

Canva

CapCut

Adobe (Photoshop/Premiere)

WeChat

Xiaohongshu

Job description

Chinatown Heritage Centre is seeking a creative Marketing & Social Media Executive to grow its online presence across Xiaohongshu, WeChat, Instagram and TikTok. The role covers content creation, campaign execution, partnerships and on-site visitor engagement.

The 6–12 month contract offers hands-on opportunities in digital marketing, storytelling and visitor activations, with potential extension or conversion based on performance.