Social Media Marketing Intern

Edu Star Academic Centre Pte. Ltd.edustarcorp.com; Singapore; On-site; SGD 13,000 - 20,000; Part time

Job summary

Edu Star Academic Centre Pte. Ltd. is seeking a creative Social Media Intern to help grow our presence on Instagram, Facebook, and Xiaohongshu (小红书). You will craft posts and short-form videos that bring our brand story to life in English and Mandarin.

The role requires bilingual fluency, storytelling passion, and comfort appearing on camera. You’ll edit content with CapCut, Jianying, or Premiere Pro, stay ahead of trends, and engage with a bilingual audience.

Qualifications

• Language proficiency in English and Mandarin (written and spoken).
• Strong knowledge of Xiaohongshu (小红书) aesthetics and trends.
• Familiarity with Canva, Instagram Reels, and current viral formats.
• Proficient video editing using CapCut, Jianying, Premiere Pro, or similar tools.
• Comfortable appearing on camera and representing the brand.
• Creative mindset with strong storytelling ability.
• Effective communicator and team player.

Responsibilities

• Plan, create, and publish posters and short-form videos for Instagram, Facebook, and Xiaohongshu.
• Write bilingual captions tailored to each platform’s audience.
• Develop concepts aligned with brand voice and goals.
• Monitor local and global trends and adapt formats.
• Assist in managing social media accounts and community engagement.
• Film on-camera content when required and collaborate on campaigns.
• Brainstorm and support campaigns and product launches.

Skills

Bilingual English-Mandarin

Xiaohongshu specialist

Instagram & Reels savvy

Video editing

On-camera presence

Storytelling

Team player

Tools

CapCut

Jianying

Premiere Pro

Canva

Job description

About the Role

We’re looking for a creative and driven Social Media Intern to join our team. You’ll play a key role in creating engaging post and video content, growing our social media presence, and bringing our brand story to life across platforms.

As we expand our reach, we are looking for someone who isbilingual (English & Mandarin)and possesses a deep understanding of theChinese social media landscape, specificallyXiaohongshu (小红书). This role is ideal for someone who loves storytelling, understands cross-cultural trends, and is comfortable both behind and in front of the camera.

Key Responsibilities

Content Creation & Social Media

• Plan, create, and publish poster and short-form video content forInstagram, Facebook, and Xiaohongshu (小红书).

• Write engaging captions in both English and Mandarintailored to the specific audience of each platform.

• Develop creative concepts aligned with brand voice and marketing goals.

• Stay updated on local and international social media trends and adapt viral formats into content.

• Assist in managing social media accounts (posting, captions, community engagement).

Videography & Editing

• Film high-quality video content using smartphone or camera equipment.

• Edit videos using tools such asCapCut (or Jianying 剪映), Adobe Premiere Pro, or similar.

• Ensure content is optimized for each platform (format, timing, hooks, and localized subtitles).

On-Camera Presence

• Confidently appear on camera when required (vlogs, tutorials, or trend challenges).

• Collaborate with the team to execute creative ideas and campaigns.

Creative & Marketing Support

• Brainstorm and contribute ideas for campaigns and content series.

• Support product launches and brand storytelling initiatives.

Requirements

• Language Proficiency:Professional fluency inEnglish and Mandarin(written and spoken) to create content and engage with a bilingual audience.

• Platform Expertise:Strong knowledge ofXiaohongshu (小红书)ecosystem, including its unique aesthetic, algorithm, and hashtag trends.

• Social Media Native:Highly familiar with Canvas, Instagram Reels, and current viral trends.

• Technical Skills:Competent in content creation using canvas and video editing (CapCut/Jianying, Premiere Pro, etc.).

• On-Camera Confidence:Comfortable filming and being the "face" of the brand in videos.

• Creative Mindset:Proactive, experimental, and has a keen eye for visual storytelling.

• Team Player: Excellent communication skills and a positive, collaborative attitude.