Marketing Communications, Executive

Chinatown Business Association; Singapore; On-site; SGD 33,000 - 60,000; Full time

Benefits offered by this job

Iconic heritage projects

Dynamic team environment

Great learning opportunity

Job summary

Chinatown Business Association is seeking a Marketing Executive to lead digital content creation, manage social channels, coordinate influencer partnerships, and assist in events for a Singapore precinct.

The role involves creating visual assets, video content, copy, and live coverage at major cultural events, with weekends required during events.

Qualifications

• 2–3 years of experience in digital marketing, content creation, or social media management.
• Proficient in visual graphics design tools and editing apps.
• Experience with influencer/KOL outreach and campaign execution.
• On-ground event coordination experience is a plus.

Responsibilities

• Design high-quality visual assets for posters, banners, and digital ads.
• Produce and edit short-form video content for social platforms.
• Dra ft platform-specific copy for locals, tourists and youth.
• Manage and grow presence on TikTok, Xiaohongshu, Instagram and Facebook.
• Plan monthly social media calendars aligned with festivals and campaigns.
• Monitor trends and analytics to optimize content strategy.
• Coordinate influencer campaigns and media invites to boost visibility.
• Support planning, promotion, and execution of precinct events.
• Provide live on-ground social media coverage during events.

Skills

Digital marketing

Content creation

Social media management

Event execution

Influencer outreach

Video editing

English communication

Mandarin (proficiency)

Tools

Adobe Illustrator

Canva

CapCut

Wix

WordPress

Job description

About the role

We are seeking a creative, driven, and multi-talented Marketing Executive to join our team. In this role, you will lead our digital content creation, manage our social media channels, coordinate influencer partnerships, and assist in bringing large-scale precinct events to life.

Key responsibilities

• Design high-quality visual assets (posters, banners, digital ads, social media graphics) using Adobe Illustrator and Canva

• Produce, film, and edit engaging short-form video content (Reels, TikToks, Xiaohongshu posts) using CapCut and other editing tools

• Draft compelling copy tailored to different platforms and target audiences (locals, tourists, youth)

• Manage, grow, and maintain active presence across key social platforms, primarily TikTok, Xiaohongshu, Instagram, and Facebook

• Plan and execute monthly social media content calendars aligned with upcoming festivals, campaign launches, and precinct promotions

• Monitor trends, track audience engagement, and leverage analytics to continuously optimize content strategy

• Identify, outreach to, and build relationships with relevant Key Opinion Leaders (KOLs), micro-influencers, and content creators

• Coordinate media invites, sponsored visits, and influencer campaigns to boost brand visibility and event awareness

• Support the planning, promotion, and execution of precinct events (e.g., Mid-Autumn Festival, Chinese New Year, and events markets)

• Provide live on-ground social media coverage (IG Stories & short clips) during key events and activations
  

About you

• 2–3 years of experience in digital marketing, content creation, social media management, or event execution

• Proficient in Adobe Illustrator and Canva for visual graphics design, Wix/WordPress for website

• Proficient in CapCut (or equivalent mobile/desktop editing software) for short-form video creation

• Well-versed with audience trends, algorithms, and best practices on TikTok, Xiaohongshu, Instagram, and Facebook

• Proven experience in managing influencer/KOL outreach, campaign execution, and relationship management

• Prior experience in on-ground event management/coordination is preferred

• Excellent written and verbal communication skills

• Proficiency in Mandarin is a strong advantage

• Creative mindset, strong organizational skills, ability to multitask in a fast-paced environment

• Willing to work on weekends during events

Benefits

• Opportunity to work on iconic heritage projects and major cultural events in Singapore

• Dynamic, collaborative, and fast-paced team environment

• Great opportunity to learn