ABOUT EQUAL
EQUAL is an IPC-registered charity that delivers equine-assisted and animal-assisted services to support the mental and emotional wellbeing of children, youth, seniors, families, and communities. Our work sits at the intersection of human wellbeing, animal welfare, and experiential learning, and is delivered through a multidisciplinary team of programme professionals, equine specialists, operations staff, and volunteers. Fundraising is mission-critical to EQUAL's ability to deliver safe, high-quality, and impactful programmes. As the organisation scales, EQUAL is strengthening its fundraising infrastructure, pipeline discipline, and stewardship capability to support sustainable growth.
ROLE SUMMARY
The Manager, Programme Growth & Client Engagement is responsible for growing and sustaining demand for EQUAL's programmes through new institutional engagements, stronger existing client relationships and repeat programme opportunities.
The role proactively develops programme opportunities across schools, social service agencies, healthcare institutions, corporations and community organisations. This includes both fee-paying programme engagements and partnerships that extend programme access and beneficiary reach.
The Manager owns the external client engagement process, from prospecting and enquiries through needs assessment, proposals, quotations, programme confirmation, contracting coordination and renewal.
Working closely with the Programmes & Services team, the Manager ensures that programme opportunities are appropriate, financially sound where applicable, and aligned with EQUAL's programme capabilities and delivery capacity.
KEY RESPONSIBILITIES
1. Programme Business Growth & New Institutional Engagements
- Proactively identify and engage organisations that may benefit from EQUAL's programmes.
- Develop new opportunities across schools, social service agencies, healthcare institutions, corporations and community organisations.
- Qualify prospective engagements by understanding organisational needs, beneficiary groups, programme objectives, available budgets and potential engagement models.
- Convert qualified enquiries and opportunities into confirmed programme engagements.
- Respond promptly to assigned programme enquiries, establish clear next steps and follow through until each opportunity is confirmed, declined or closed.
- Develop targeted institutional outreach and re-engagement plans.
- Identify potential new markets, client segments and programme applications, working with Programme leadership to assess feasibility.
- Work with Programme Specialists to assess programme requirements, delivery feasibility and suitable engagement models before making external commitments.
- Maintain a clear and actively managed pipeline of programme opportunities.
2. Existing Programme Client Relationships & Retention
Client Relationships & Retention
- Manage assigned institutional programme clients and partners.
- Maintain regular engagement with existing clients to understand evolving programme needs.
- Secure repeat programme engagements and renewals.
- Proactively re-engage lapsed programme partners to explore renewed or expanded programme participation.
- Identify opportunities to expand programme participation through additional sessions, beneficiary groups or approved programme offerings.
- Maintain accurate engagement records, renewal schedules and client follow-up plans.
- Collect structured client feedback and coordinate improvements with the Programme team.
3. Programme Proposals, Quotations & Contracting
- Lead the preparation of programme proposals, concept notes, quotations and engagement documents, working with Programme Specialists on programme content and delivery requirements
- Coordinate programme pricing, budgets and delivery assumptions with the relevant internal teams.
- Assess fee-based opportunities using approved pricing, delivery cost and capacity information, escalating exceptions for the appropriate approval.
- Manage procurement and tender submissions, including GeBIZ where applicable.
- Coordinate service agreements, booking confirmations, contract renewals and amendments.
- Ensure programme requirements, commercial terms and delivery commitments receive the necessary internal approvals before confirmation.
- Work with Finance to ensure accurate billing information is submitted promptly and help resolve client-related commercial issues.
4. Programme Engagement & Client Coordination
- Serve as the primary client-facing contact for assigned programme engagements.
- Coordinate client needs and expectations with Programme Specialists and relevant operational colleagues.
- Ensure confirmed programme commitments are handed over clearly to the teams responsible for delivery.
- Monitor client-facing commitments, programme engagement milestones and renewal opportunities.
- Maintain visibility of confirmed programme bookings, client requirements and engagement status, coordinating client-fac