Manager, Marketing, Singapore (2-Years Contract)

CapitaLand; Singapore; Sur place; SGD 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Strong advocate of staff volunteerism

Wellness programmes

Résumé du poste

CapitaLand invites a dynamic Marketing professional to lead advertising and promotional activities for its mall portfolio across Singapore. You will manage mall spaces, forge sponsors, and drive shopper engagement while coordinating with tenants and partners.

The role requires a degree in Mass Communications or Marketing, at least five years in retail/hospitality, strong interpersonal and communication skills, and the ability to work long hours including weekends.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail/hospitality industry.
• Creative, dynamic, and resourceful with good media and promotional partners’ contacts.
• Good interpersonal skills and customer relationship management.
• Excellent written and verbal communications skills.
• Computer literacy with Word, Excel & PowerPoint.
• Willing to work long and irregular hours including weekends and holidays.

Responsabilités

• Conceptualize, plan, implement and manage advertising and promotional activities for malls.
• Maximize revenue from mall advertising spaces and casual leasing spaces.
• Form strategic partnerships to source sponsorships and host events.
• Engage tenants to market products and enhance sales and shoppers’ experience.
• Plan department budget to keep expenses within the approved budget.
• Prepare monthly reports on promotions and events for internal analysis.
• Develop online marketing strategies to engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee marketing of advertising spaces to maximize mall’s revenue.
• Manage Digital Service Advocates to ensure smooth operation.

Connaissances

Interpersonal skills

Customer relationship management

Written and verbal communications

Organizational skills

Formation

Degree in Mass Communications/Marketing

Outils

Microsoft Word

Excel

PowerPoint

Description du poste

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall(s) assigned to achieve desired KPIs
• Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short-term leasing opportunities
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.
• Plan the department’s budget to ensure that expenses are kept within the approved budget.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.
• Develop exciting online marketing strategies to actively engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee the marketing of advertising spaces to maximize mall’s revenue.
• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
• Maintain customer service initiatives and achieve service standards set for the mall.
• Be actively involved in supporting group campaigns and initiatives.
• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years’ relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.
• Prepared to work long and irregular hours including weekends and holidays.

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.