Manager, Marketing, Singapore (2-Years Contract)

CapitaLand Retail Management Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Staff volunteerism

Wellness programmes

Job summary

CapitaLand Retail Management Pte Ltd in Singapore is seeking a Marketing Manager to lead advertising and promotional activities for its shopping malls. You will plan campaigns, maximise revenue from mall spaces, and build partnerships with sponsors and tenants.

The role requires a degree in Mass Communications or Marketing and at least five years of retail or hospitality experience. You will manage online marketing, analyze trends, and ensure excellent customer service and timely reporting.

Qualifications

• Degree in Mass Communications, Marketing, or related field.
• Minimum 5 years’ relevant experience in retail / hospitality industry.
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts.
• Excellent written and verbal communications skills.

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall(s) assigned to achieve desired KPIs
• Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short‑term leasing opportunities
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall
• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience
• Plan the department’s budget to ensure that expenses are kept within the approved budget
• Develop exciting online marketing strategies to actively engage online communities
• Analyse competitors, market trends, and identify opportunities to drive footfall
• Oversee the marketing of advertising spaces to maximize mall’s revenue
• Maintain customer service initiatives and achieve service standards set for the mall

Skills

Marketing strategy

Communication

Customer relationship management

Multitasking

Team collaboration

Education

Degree in Mass Communications, Marketing, or related field

Job description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall(s) assigned to achieve desired KPIs
• Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short‑term leasing opportunities
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall
• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience
• Plan the department’s budget to ensure that expenses are kept within the approved budget
• Conduct post‑promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis
• Develop exciting online marketing strategies to actively engage online communities
• Analyse competitors, market trends, and identify opportunities to drive footfall
• Oversee the marketing of advertising spaces to maximize mall’s revenue
• Manage Digital Service Advocates to ensure smooth execution of the day‑to‑day operations
• Maintain customer service initiatives and achieve service standards set for the mall
• Be actively involved in supporting group campaigns and initiatives
• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years’ relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self‑motivated, able to multi‑task and work under pressure
• Results‑oriented and able to meet tight deadlines
• Prepared to work long and irregular hours including weekends and holidays

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

At CapitaLand, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.

About CapitaLand Group

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real asset management and real estate development, spanning across 270 cities in 45 countries. Within its ecosystem, CapitaLand has developed an integrated suite of real asset management, real estate development, and operating capabilities that supports its businesses in building core competencies across the value chain. With this full range of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses. CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well‑being of the communities where it operates, as it delivers long‑term economic value to its stakeholders.