Manager/ Assistant Manager, Marketing, Singapore

CapitaLand Investment Limited; Singapore; On-site; SGD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible medical coverage

Training and development opportunities

Subsidised Ascott residences

Staff volunteerism

Wellness programmes

Job summary

CapitaLand Investment Limited (CLI) is seeking a Marketing Manager to lead marketing and promotional activities for its portfolio of CapitaLand malls in Singapore. You will plan, execute, and optimize campaigns to drive foot traffic and tenant engagement.

The role requires a degree in Mass Communications or Marketing, at least five years in retail/hospitality, and strong communications with partners while managing multiple initiatives under tight deadlines.

Qualifications

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years’ relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.

Responsibilities

• Conceptualize, plan, implement, and manage overall marketing and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
• Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
• Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
• Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
• Analyse competitors, market trends, and identify opportunities to drive sales and footfall.

Skills

Creative thinking

Interpersonal skills

Customer relationship management

Written and verbal communication

Analytical mindset

Education

Degree in Mass Communications, Marketing, or related field

Tools

Microsoft Word

Excel

PowerPoint

Job description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall marketing and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
• Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
• Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
• Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
• Analyse competitors, market trends, and identify opportunities to drive sales and footfall.

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years’ relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.