Luxury Marketing & Programs Director

67 Pall Mall Singapore Ltd.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

67 Pall Mall Singapore Ltd. is seeking a Marketing & Brand Communications leader to develop and implement a holistic marketing strategy aligned with the club’s vision and premium brand.

The role oversees all marketing touchpoints, ensures consistent global tone and visual identity, and creates campaigns to strengthen brand awareness among luxury and lifestyle media. It also curates member-focused events and partners with internal teams to drive engagement and retention.

Responsibilities

• Develop and implement a holistic marketing strategy aligned with the club’s vision and brand positioning.
• Oversee all marketing touchpoints including digital, social media, content marketing, and public relations.
• Ensure all internal and external communications maintain consistency with 67 Pall Mall’s global tone, voice, and visual identity.
• Create compelling campaigns and narratives that inspire engagement and enhance brand awareness.
• Build relationships with luxury and lifestyle media to strengthen the club’s external profile.
• Curate a high-quality, member-centric calendar of events spanning social, cultural, and wine-led themes.
• Collaborate with the Events, Membership, Kitchen, and Wine teams to co-create programming that reflects member interests and values.
• Establish thematic pillars that enhance member retention, engagement, and community building.
• Monitor event performance and member feedback to continuously refine and elevate the programming strategy.
• Work closely with the Head of Membership Experience & Partnerships to support alignment between marketing campaigns and partnership initiatives.
• Collaborate with the Membership and Investor Relations teams to support member engagement campaigns and targeted communications.
• Lead, mentor, and grow a small team of marketing and content professionals.
• Oversee departmental budgeting, ensuring marketing and programming initiatives are ROI-driven and within scope.
• Partner with the General Manager and key stakeholders to align strategic priorities and report on departmental performance.

Job description

67 Pall Mall Singapore Ltd. is seeking a Marketing & Brand Communications leader to develop and implement a holistic marketing strategy aligned with the club’s vision and premium brand.

The role oversees all marketing touchpoints, ensures consistent global tone and visual identity, and creates campaigns to strengthen brand awareness among luxury and lifestyle media. It also curates member-focused events and partners with internal teams to drive engagement and retention.