Marketing Communications Lead for Luxury Resort

Sofitel; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Sofitel is seeking a Marketing Communications professional in Singapore to drive our resort’s brand presence across print, digital and social channels. You will develop campaigns, manage budgets, produce engaging visual content and coordinate media relationships to strengthen brand visibility.

Experience in hospitality marketing, content creation, and influencer collaborations is essential. You will work with onsite teams to ensure brand consistency and timely delivery of campaigns.

Qualifications

• Experience in marketing communications for hospitality or luxury brands.
• Ability to draft press materials and coordinate media relations.
• Proven track record in managing social media campaigns and influencer partnerships.

Responsibilities

• Manage resort marketing communications budget and measure performance.
• Develop and execute advertising and communications plans across media channels.
• Draft press releases and coordinate media, influencer, and partner activities.
• Maintain media, influencer and partner databases and track coverage.
• Update brand website and ensure content is aligned with guidelines.
• Create and oversee social media strategies, content calendars and campaigns.
• Capture and produce photography and videography content for campaigns.
• Prepare monthly publicity reports and manage content across digital platforms.

Skills

Marketing communications

Social media management

Public relations

Brand management

Photography

Videography

Content creation

Budget management

Analytics

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Meta Business Suite

Local Measure

Adobe Photoshop

Adobe Lightroom

Video editing software

Job description

Sofitel is seeking a Marketing Communications professional in Singapore to drive our resort’s brand presence across print, digital and social channels. You will develop campaigns, manage budgets, produce engaging visual content and coordinate media relationships to strengthen brand visibility.

Experience in hospitality marketing, content creation, and influencer collaborations is essential. You will work with onsite teams to ensure brand consistency and timely delivery of campaigns.