Loyalty Marketing Assistant Manager: Growth & Campaigns

Inside Lvmh; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive the regional loyalty program. You will plan, execute, and optimize campaigns across Southeast Asia and Oceania, ensuring member recruitment, retention, reactivation, and lifecycle growth with strong cross-functional collaboration.

The role requires campaign management expertise, data-driven decision making, and the ability to partner with regional teams to scale initiatives while maintaining a seamless member experience and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–7 years of loyalty, CRM, lifecycle marketing, or related experience.
• Proven ability to manage customer campaigns across multiple channels.

Responsibilities

• Manage day-to-day operations and sustenance of the loyalty program.
• Plan and execute loyalty campaigns to acquire, retain, reactivate, and engage members.
• Lead annual membership renewal perks to strengthen retention.
• Drive up-tiering initiatives to increase lifecycle value and purchase frequency.
• Support design and rollout of milestone-based challenges and gamification.
• Coordinate with cross-functional stakeholders for regional loyalty initiatives.
• Oversee campaign communications and touchpoints for consistency and brand alignment.
• Monitor campaign performance and identify optimization opportunities.
• Partner with tech and operations to support loyalty journeys and triggers.
• Ensure campaign execution aligns with regional strategy across markets.

Skills

Loyalty Marketing

CRM

Lifecycle Marketing

Campaign Management

Stakeholder Mgmt

Data-driven

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

CRM software

Job description

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive the regional loyalty program. You will plan, execute, and optimize campaigns across Southeast Asia and Oceania, ensuring member recruitment, retention, reactivation, and lifecycle growth with strong cross-functional collaboration.

The role requires campaign management expertise, data-driven decision making, and the ability to partner with regional teams to scale initiatives while maintaining a seamless member experience and