Regional Loyalty Marketing Leader

LVMH Group; Singapore; Presencial; SGD 60.000 - 100.000; Jornada completa

Descripción de la vacante

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive the regional loyalty program across Southeast Asia and Oceania through planning, execution, and optimization of customer campaigns.

You will partner with market teams to ensure campaigns are effective, measurable, and commercially impactful, focusing on recruitment, retention, reactivation and lifecycle growth.

The role requires strong campaign management, data-driven decision making, and cross-functional collaboration.

Formación

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–7 years of loyalty, CRM, lifecycle marketing, campaign management, or a related function.
• Proven experience managing customer campaigns across multiple channels.
• Strong understanding of loyalty program mechanics, customer retention, and lifecycle management.
• Comfortable working with data and performance metrics to evaluate campaign effectiveness.
• Strong project management and stakeholder management skills.
• Experience in retail, beauty, e-commerce, or consumer-facing industries is an advantage.

Responsabilidades

• Manage day-to-day operations and sustenance of the loyalty program, delivering BAU initiatives on time.
• Plan and execute loyalty campaigns supporting acquisition, retention, reactivation, and engagement.
• Lead renewal perks development to strengthen retention and loyalty value propositions.
• Drive up-tiering initiatives and loyalty mechanics to increase lifecycle value and purchase frequency.
• Support design and rollout of milestone-based challenges, gamification features, and engagement journeys.
• Coordinate with cross-functional stakeholders to support regional loyalty initiatives.
• Oversee campaign-related communications and display touchpoints for consistency with brand objectives.
• Monitor campaign performance and identify opportunities for optimization.
• Partner with technology and operations teams to support loyalty-related journeys and prompts.
• Ensure campaign execution aligns with regional strategy and local rollout.

Conocimientos

Loyalty marketing

Campaign management

CRM

Data-driven decisions

Cross-functional collaboration

Educación

Bachelor’s degree (Marketing/Business/Communications)

Descripción del empleo

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive the regional loyalty program across Southeast Asia and Oceania through planning, execution, and optimization of customer campaigns.

You will partner with market teams to ensure campaigns are effective, measurable, and commercially impactful, focusing on recruitment, retention, reactivation and lifecycle growth.

The role requires strong campaign management, data-driven decision making, and cross-functional collaboration.