Growth Marketing Manager: Conversion & Loyalty

Gebr. Heinemann SE & Co.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Gebr. Heinemann SE & Co. in Singapore seeks a Marketing Manager to drive conversion and loyalty across in-store and digital channels.

You will lead integrated campaigns, optimize user experiences, and boost footfall, engagement, and revenue. The role requires a degree in Business Marketing or Management with at least eight years in retail marketing, plus three years leading a team. Proficiency with CMS, website platforms, SAP, Power BI and Excel is essential.

Qualifications

• Degree in Business Marketing or Management required.
• Eight years of experience in retail marketing with a proven sales-conversion track record.
• Three years of experience managing a team.

Responsibilities

• Plan and execute integrated in-store and online marketing campaigns, including promotions, discounts, and events to drive footfall, engagement, and sales.
• Analyse sales data, customer behaviour, and campaign effectiveness using KPIs to identify conversion opportunities and revenue growth.
• Drive visual merchandising strategies with local operations to create engaging store environments that encourage impulse purchases.
• Develop and deliver the digital commerce strategy, including roadmap planning, sales growth initiatives, UX enhancement, and CRO.

Skills

Team leadership

Negotiation

Communication

Stakeholder management

Analytical thinking

Creativity

Education

Degree in Business Marketing or Management

Tools

SAP

Power BI

Microsoft Excel

Job description

Gebr. Heinemann SE & Co. in Singapore seeks a Marketing Manager to drive conversion and loyalty across in-store and digital channels.

You will lead integrated campaigns, optimize user experiences, and boost footfall, engagement, and revenue. The role requires a degree in Business Marketing or Management with at least eight years in retail marketing, plus three years leading a team. Proficiency with CMS, website platforms, SAP, Power BI and Excel is essential.