Lifecycle Marketing Leader — Customer Engagement & Growth

IG Group; Singapore; Sur place; SGD 120 000 - 190 000; Plein temps

Résumé du poste

IG Group in Singapore is seeking a Senior Manager, Customer Engagement & Lifecycle Marketing to lead lifecycle strategies across onboarding, engagement, retention and cross-sell opportunities. You will collaborate with Product, Analytics and Tech to deliver personalized journeys.

Reporting to the Head of Marketing, you will coach a small team, establish measurement frameworks and drive CLV growth through data-driven marketing across multiple customer touchpoints.

Qualifications

• 10-15 years of experience in customer engagement, lifecycle marketing or retention marketing.
• Experience in financial services, fintech or customer-centric industries.
• Strong segmentation and journey orchestration skills.
• Proven ability to influence cross-functional stakeholders.
• Experience with CRM platforms and marketing automation.

Responsabilités

• Develop and execute lifecycle marketing strategy across onboarding to retention and growth.
• Identify churn risks and develop retention strategies.
• Build cross-sell strategies and coordinate with product and commercial teams.
• Create winback campaigns to reactivate customers.
• Lead lifecycle marketing team and establish performance measurement.

Connaissances

Customer engagement

Lifecycle marketing

CRM/Retention marketing

Segmentation

Marketing analytics

Cross-functional collaboration

Team leadership

Outils

Salesforce

Adobe

Braze

Description du poste

IG Group in Singapore is seeking a Senior Manager, Customer Engagement & Lifecycle Marketing to lead lifecycle strategies across onboarding, engagement, retention and cross-sell opportunities. You will collaborate with Product, Analytics and Tech to deliver personalized journeys.

Reporting to the Head of Marketing, you will coach a small team, establish measurement frameworks and drive CLV growth through data-driven marketing across multiple customer touchpoints.