Head of AI-Driven Lifecycle Marketing

Singapore Telecommunications Limited; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness benefits

Internal mobility opportunities

Training and development programs

Job summary

Singapore Telecommunications Limited is seeking a seasoned lifecycle marketing leader to design and execute customer journey strategies that drive retention and revenue across digital and traditional channels.

You will spearhead AI-enabled marketing transformation, embedding hyper-personalization and data-driven decisioning into every campaign while collaborating with product, data science, and sales teams.

Qualifications

• Bachelor-level degree in Business/Marketing/Finance or related field.
• MBA is desirable but not required.
• Experience in customer lifecycle marketing, churn management, and loyalty programs.

Responsibilities

• Own lifecycle marketing strategies to drive retention and upsell.
• Lead AI-enabled marketing transformation and personalization initiatives.
• Monitor market trends and adapt campaigns across channels.
• Analyze customer base data and report weekly marketing metrics.
• Develop and grow a high-performance marketing team.

Skills

Customer management

Churn reduction

Lifecycle marketing

Stakeholder management

Marketing strategy

Customer journeys

Digital marketing

Data analytics

Leadership

Budget management

Education

Bachelor's degree in Business, Marketing, Finance, Accounting, or related field

MBA desirable

Job description

Singapore Telecommunications Limited is seeking a seasoned lifecycle marketing leader to design and execute customer journey strategies that drive retention and revenue across digital and traditional channels.

You will spearhead AI-enabled marketing transformation, embedding hyper-personalization and data-driven decisioning into every campaign while collaborating with product, data science, and sales teams.