Customer Growth & Digital Experience Lead

GRIT; Singapore; Presencial; SGD 180.000 - 260.000; Jornada completa

Descripción de la vacante

GRIT, Singapore, is seeking a Senior Manager, Customer Experience & Digital Engagement to lead CRM, lifecycle management and digital experience optimisation. You will drive acquisition, onboarding, renewal, retention and advocacy, and partner with Marketing, Product and Technology to enhance journeys and conversions.

The role blends strategic leadership with hands-on execution, leveraging data, experimentation and AI-driven insights to improve engagement and customer lifetime value across

Formación

• At least 10 years’ experience in CRM, customer lifecycle, digital experience or customer growth roles.
• A track record of improving customer acquisition, conversion, retention and lifetime value.
• Experience managing CRM, marketing automation and customer engagement programmes.
• Strong understanding of customer journeys, personalisation, conversion optimisation and digital channels.
• Experience with Salesforce, Marketing Cloud or equivalent customer engagement platforms.
• Ability to work cross-functionally with Marketing, Product, Technology and customer-facing teams.
• Previous people leadership experience, with strong stakeholder management and influencing skills.
• Experience in a direct-to-consumer business is an advantage.

Responsabilidades

• Own CRM strategy and customer lifecycle programmes across acquisition, onboarding, renewal, retention and advocacy.
• Develop and optimise customer communications across email, SMS and other owned channels.
• Improve customer segmentation, personalisation and marketing automation.
• Lead initiatives to improve engagement, retention, cross-sell, upsell and customer lifetime value.
• Own lead nurturing, quote recovery and re-engagement programmes to improve conversion across digital and assisted channels.
• Partner with Contact Centre and Digital Marketing teams to improve lead follow-up and conversion.
• Use customer data and behavioural insights to improve engagement, conversion and retention.
• Champion customer-centred decision-making across the organisation.

Conocimientos

CRM platforms

Customer analytics

Stakeholder management

Cross-functional collab

Execution oriented

AI curiosity

Lean environment

Data-driven decisions

Herramientas

Salesforce

Marketing Cloud

Descripción del empleo

GRIT, Singapore, is seeking a Senior Manager, Customer Experience & Digital Engagement to lead CRM, lifecycle management and digital experience optimisation. You will drive acquisition, onboarding, renewal, retention and advocacy, and partner with Marketing, Product and Technology to enhance journeys and conversions.

The role blends strategic leadership with hands-on execution, leveraging data, experimentation and AI-driven insights to improve engagement and customer lifetime value across