Travel Lifecycle Marketing Manager

Singtel Group; Singapore; Presencial; SGD 90 000 - 150 000; Tempo integral

Resumo da oferta

Singtel Group is seeking a Manager – Customer Lifecycle Marketing to drive cross-sell and lifecycle marketing for Regional Travel Products, optimizing customer journeys with CRM, segmentation and analytics to lift engagement and spend.

This role involves designing campaigns across pre-trip, during-trip and post-trip stages, leveraging data insights and coordinating across Travel and Telco teams to deliver measurable outcomes.

Qualificações

• Degree in Marketing or Business Management.
• 5+ years in CRM or retention marketing in SaaS/digital environments.
• Experience with digital CRM, travel loyalty programmes, OTA platforms or travel eCommerce marketing.

Responsabilidades

• Segment target audiences and identify key customer trends and triggers for travel products.
• Design and optimise communication flows across the customer lifecycle from awareness to repurchase.
• Develop customer engagement journeys across pre-trip, during-trip and post-trip stages.
• Leverage data analytics to conceptualise, design and evaluate marketing campaigns.
• Develop upsell and cross-sell initiatives to increase engagement and lifetime value.
• Manage marketing campaigns end-to-end for seamless customer experience.
• Track, report and translate data insights into actionable strategies.

Conhecimentos

CRM systems

Analytics

Travel marketing

Retention marketing

Cross-functional collaboration

Campaign management

Data-driven decision making

Travel industry knowledge

Formação académica

Bachelor's degree in Marketing or Business Management

Ferramentas

CRM software

BI tools

Excel

PowerPoint

Descrição da oferta de emprego

Singtel Group is seeking a Manager – Customer Lifecycle Marketing to drive cross-sell and lifecycle marketing for Regional Travel Products, optimizing customer journeys with CRM, segmentation and analytics to lift engagement and spend.

This role involves designing campaigns across pre-trip, during-trip and post-trip stages, leveraging data insights and coordinating across Travel and Telco teams to deliver measurable outcomes.